Digital campaign for Jeep
HISTORY BROUGHT US HERE
For the renewal of the legendary Jeep Grand Cherokee, we created this digital creative that shows people how it is linked to the history of Jeep, in a very unique way.
Position:
Art Director
Responsibilities:
Creativity
Art direction
Production supervision
Agency:
Leo Burnett
A brand with more than 70 years of innovation
Icon of freedom, adventure, adrenaline and toughness. Jeep needs no introduction, it is a classic brand that is part of our lives and our history.
But Jeep is also an innovative company. After 70 years, it presented its new and revolutionary Grand Cherokee and that is why they asked us to carry out an equally innovative action for its launch, with the motto: “History brought us here”.
The display ad
We developed a display ad that invited people to click to see the new Jeep Grand Cherokee for the first time. By doing so, the ad secretly loaded some pages from the browser’s history.
The trick
Al final del vídeo, una llamada a la acción invitaba a los usuarios a consultar el historial del navegador y descubrir que Jeep siempre había formado parte de su historia… ¡de verdad!
The surprise
When people opened their browser history, there was Jeep. From there, users could navigate directly to the part of the story that interested them most.
The different links led to different milestones in the history of the legendary brand, hosted on a microsite that we created for the occasion.
