Who is Zarik?
I specialize in digital marketing and content creation. I’ve been working with agencies, production companies and international clients for over 15 years. I have also managed several teams of creators around the world, increasing their productivity, creativity, and results.
My story
For many years, I worked as an offline Art Director in advertising agencies and television production companies. Later I entered the digital world and thanks to my online and offline experience I specialized in integrated advertising and communication.
As Creative Director, I have led teams of up to 8 people, presenting and winning 13 clients in record time and receiving 13 awards. I was also nominated for “Best Creative Director in Portugal” in 2018.
Throughout my career, I have defined and implemented Integrated Creative Strategies for dozens of brands and developed national and international campaigns for more than 50 clients spread across several countries.
Areas of expertise
INTEGRATED CREATIVITY
Creative Direction
Art Direction
Web Design
Social Media
UI
OOH Design
Print
Illustration
Copywriting
STRATEGY
Creative Strategy
Campaign Strategy
Content Strategy
UX Design
BRANDING
Brand Strategy
Naming
Brand Story
Brand Identity
SEO
SEO
Local
SEO International SEO
ASO
My approach to creativity
The most creative work often emerges from the most disciplined processes. Therefore, before creating, I delve into the assignment as if it were my own brand.
I analyze the objectives and challenges that the project entails and what will be the best way to connect with the public. To do this, I analyze social behaviors, trends and data from which the insights on which the project will be based will emerge.
All pieces are integrated around a holistic vision of the project and well-defined planning. From there the process of creation, testing and constant improvement begins, until achieving excellent, relevant work above any expectation.
experience
Clients & Brands
MEDIA
- Disney
- FOX
- FOX Life
- FOX Comedy
- FOX Movies
- FOX Crime
- 24 Kitchen
- RTVE
- TVE1
- TVE2
- TVE 24h
- Teledeporte
- Clan TV
- Gol TV
- Hollywood Channel
- TNT
- Canal+
- DECO Proteste
TECHNOLOGY & COMMUNICATIONS
- Movistar
- Orange
- Samsung
- Vorwerk
FOOD & DRINKS
- The Coca-Cola Co.
- Coca-Cola
- Coca-Cola Zero
- Fanta
- Powerade
- Nestlé
- Nescafé
- Nescafé Dolce Gusto
- Central de Cervejas
- Heineken
- Luso
- Luso Fruta
- Luso Gás
- Strongbow
- Jack Daniel’s
- Cutty Sark
- Ballantine’s
- Amstel Beer
- Dorada Beer
- Tropical Beer
- Unilever Food Solutions
- VIPS
FINANCE
- Banco Santander
- Bankia
- Caja Duero
- ICO
- Banco Atlântico
BEAUTY
- Garnier
- Nutrisse
- Ultra Suave
- Fructis
- Ambre Solaire
- Olia
- Pure Active
- Cosmética Activa
BEAUTY
- Fiat
- Fiat
- Jeep
- Abarth
- Opel
- Saab
- Renfe
- Spanair
NGO
- WWF
- Save the Children
- Cáritas
HEALTH & INSURANCE
- Mapfre
- AXA
- Direclin
TRAVEL AND LEISURE
- Turismo de Madrid
- NAU Hotels & Resorts
- Camplify
- Camplify Australia
- Camplify New Zealand
- Camplify UK
- Camplify Spain
OTHERS
- YO!
- Spanish National Lottery
- DECO PROTeste
- MURO Street Art Festival
- Frontline
- Lilly-G
- Yellow Pages Spain
Awards
GRAND PRIX
- Best Integrated Multiplatform Campaign | Spanish National Lottery: Justino
Awarded by Cannes Lions · Jun 2016 - Best Campaign | Spanish National Lottery: There is no bigger prize than sharing
Awarded by CdeC · Mar 2015
GOLD
- Best Brand Entertainment | Muro: A Greater Wall
Awarded by Clube Criativos de Portugal · May 2018 - Best Microsite | Muro: A Greater Wall
Awarded by Clube Criativos de Portugal · May 2018 - Best User Design Experience (UX) | Muro: A Greater Wall
Awarded by Clube Criativos de Portugal · May 2018 - Best use of Digital Media | Muro: A Greater Wall
Awarded by Clube Criativos de Portugal · May 2018 - Best use of Social Media Marketing | FOX Crime: Crime at FOX Crime
Awarded by Clube Criativos de Portugal · May 2018 - Best Media & Entertainment Campaign | FOX Crime: Crime at FOX Crime
Awarded by Prémios SAPO · Nov 2018 - Best Commercial Communication | Spanish National Lottery: There is no bigger prize than sharing
Awarded by Premios Eficacia · Nov 2015 - Best Integration & Innovation | Spanish National Lottery: There is no bigger prize than sharing
Awarded by ADC*E Art Director’s Club of Europe · Oct 2015 - Best Digital Campaign | Spanish National Lottery: There is no bigger prize than sharing
Awarded by El Sol · May 2015 - Best use of media | Yellow Pages: Loquierolotengo
Awarded by Premios Eficacia · Oct 2009
SILVER
- Best Digital Campaign | Muro: A Greater Wall
Awarded by Clube Criativos de Portugal · May 2018 - Best use of Social Media | FOX Crime: Crime at FOX Crime
Awarded by Clube Criativos de Portugal · May 2018
BRONZE
- Best Brand Entertainment | Muro: A Greater Wall
Awarded by Clube Criativos de Portugal · May 2018 - Best Microsite | Muro: A Greater Wall
Awarded by Clube Criativos de Portugal · May 2018 - Best User Design Experience (UX) | Muro: A Greater Wall
Awarded by Clube Criativos de Portugal · May 2018 - Best use of Digital Media | Muro: A Greater Wall
Awarded by Clube Criativos de Portugal · May 2018 - Best use of Social Media Marketing | FOX Crime: Crime at FOX Crime
Awarded by Clube Criativos de Portugal · May 2018 - Best Media & Entertainment Campaign | FOX Crime: Crime at FOX Crime
Awarded by Prémios SAPO · Nov 2018 - Best Commercial Communication | Spanish National Lottery: There is no bigger prize than sharing
Awarded by Premios Eficacia · Nov 2015 - Best Integration & Innovation | Spanish National Lottery: There is no bigger prize than sharing
Awarded by ADC*E Art Director’s Club of Europe · Oct 2015 - Best Digital Campaign | Spanish National Lottery: There is no bigger prize than sharing
Awarded by El Sol · May 2015 - Best use of media | Yellow Pages: Loquierolotengo
Awarded by Premios Eficacia · Oct 2009