About me.

I am specialized in Digital Integrated Advertising. For more than 15 years I have collaborated with international clients, agencies and producers from Spain and Portugal.

My Path

For many years I have worked as an offline Art Director in advertising agencies and production companies. Later I entered the Digital world and thanks to my online and offline experience I specialized in integrated advertising and communication.

As Creative Director I have managed teams of up to 8 people, pitching and winning 13 clients and receiving 13 awards. I was also nominated for “Best Creative Director of Portugal” in 2018.

I defined and implemented Integrated Creative Strategies for dozens of brands and developed national and international campaigns for more than 50 clients.

+ 10
YEARS OF EXPERIENCE
1
AGENCIES
+ 40
CLIENTS
15
AWARDS

My approach to Creativity

The most creative work usually emerges from the most disciplined processes. Therefore, before creating I deepen in the order as if it were my own brand.

I analyze the objectives and challenges that the project entails and what will be the best way to connect with the public. For this, I analyze the social behaviors, trends and data from which the insights on which the project will be based will emerge.

All the pieces are integrated around a holistic vision of the project and a well-defined planning. From there begins the process of creation, test and constant improvement, until we get an excellent, relevant job, above any expectation.

Integrated Creativity

Creative Direction
Art Direction
Web Design
Social Media
UI Design
OOH
Print
Illustration
Copywriting

Strategy

Customer Experience
Creative Strategy
Campaign Strategy
Content Strategy
Paid Social Consulting
UX Design

Branding

Brand Strategy
Naming
Brand Story
Brand Identity

SEO

Local SEO
International SEO
ASO