Video campaign for Yo!
EAsy for YOu, EASY FOR YOUR TEAM
Yo! is a very complete and easy to use platform for HR Teams. In its launching, we captured all its essence and functionalities in a simple and easy to understand tone, just like the platform itself.
Position:
Creative Director
Video Director
Functions:
Creative Strategy
Filmmaking
Production
Agency:
Codedesign
Efficiency and Cohesion: The Power of a Comprehensive Campaign
The campaign encompassed everything from concept development and creative strategy to video production, ensuring efficient execution and creative cohesion across 13 different campaign videos.
A campaign with a touch of humor to stand out in the HR world
This Yo! advertising campaign consisted of a series of 12 short videos and one longer one. The short videos, designed for social networks, explained each of the product’s features in a light-hearted way. The long video, on the other hand, welcomed visitors to the Yo! website and summarized all the product’s features.
