A 100% pure story
The origin of pure honey as it has never been told before.
How a young honey brand turned purity and transparency into a powerful story — building trust and creating a deeper bond between humans and bees.
Position:
Creative Director
Video Director
Art Director
Functions:
Creative Direction
Filmmaking
Art Direction
Production
Agency:
Creatology
Not all honeys can be called pure
100% pure honey is a superfood with incredible health benefits that are linked to its purity. But many people don’t know much about it, which causes them to buy honey that is usually adulterated or processed without realizing what they are buying, or that they are losing all those benefits.
The best way to tell facts is through a good story.
Like other unknown wonders, if pure honey is not better known among the general public, it is because its story has not been told often enough, nor in a sufficiently attractive way.
It was not enough to explain the differential values of pure honey. We had to connect emotionally with people, in a way that was easy to remember and transmit, like the stories and tales of our childhood. So that was the tone we gave to the launch video.
A bond between humans and bees
At World of Bees, every drop of honey carries a story. Through close, human, and honest communication, we have built a brand rooted in trust and transparency — from the production processes to the very origin of pure honey.
This brand campaign brings that story to life through this video and 12 additional short stories, each one exploring more deeply the natural properties and emotional connection behind World of Bees’ pure honey.
