{"id":90,"date":"2023-10-18T17:24:05","date_gmt":"2023-10-18T17:24:05","guid":{"rendered":"https:\/\/zarikahuir.com\/pt\/?page_id=90"},"modified":"2024-04-24T14:26:50","modified_gmt":"2024-04-24T14:26:50","slug":"direcao-de-arte-loteria-de-natal","status":"publish","type":"post","link":"https:\/\/zarikahuir.com\/pt\/portfolio\/direcao-de-arte-loteria-de-natal\/","title":{"rendered":"Dire\u00e7\u00e3o de arte da Loteria de Natal"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id90_673c4e-52{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id90_673c4e-52 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id90_673c4e-52 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id90_673c4e-52 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:96px;padding-bottom:96px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id90_673c4e-52 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id90_673c4e-52{margin-top:0px;margin-bottom:0px;}}@media all and (max-width: 1024px){.kb-row-layout-id90_673c4e-52 > .kt-row-column-wrap{padding-top:96px;grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id90_673c4e-52{margin-bottom:0px;}.kb-row-layout-id90_673c4e-52 > .kt-row-column-wrap{padding-top:96px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id90_673c4e-52 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-left-golden kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column90_85c8f1-8b > .kt-inside-inner-col,.kadence-column90_85c8f1-8b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column90_85c8f1-8b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column90_85c8f1-8b > .kt-inside-inner-col{flex-direction:column;}.kadence-column90_85c8f1-8b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column90_85c8f1-8b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column90_85c8f1-8b{position:relative;}@media all and (max-width: 1024px){.kadence-column90_85c8f1-8b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column90_85c8f1-8b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column90_85c8f1-8b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading90_9596e8-0f, .wp-block-kadence-advancedheading.kt-adv-heading90_9596e8-0f[data-kb-block=\"kb-adv-heading90_9596e8-0f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading90_9596e8-0f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading90_9596e8-0f[data-kb-block=\"kb-adv-heading90_9596e8-0f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading90_9596e8-0f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading90_9596e8-0f[data-kb-block=\"kb-adv-heading90_9596e8-0f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading90_9596e8-0f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading90_9596e8-0f\">Dire\u00e7\u00e3o de Arte da Loteria de Natal<\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading90_5d9003-b5, .wp-block-kadence-advancedheading.kt-adv-heading90_5d9003-b5[data-kb-block=\"kb-adv-heading90_5d9003-b5\"]{font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;text-transform:uppercase;letter-spacing:0.5px;}.wp-block-kadence-advancedheading.kt-adv-heading90_5d9003-b5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading90_5d9003-b5[data-kb-block=\"kb-adv-heading90_5d9003-b5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading90_5d9003-b5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading90_5d9003-b5[data-kb-block=\"kb-adv-heading90_5d9003-b5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading90_5d9003-b5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading90_5d9003-b5\">A MAIOR RECOMPENSA \u00c9 COMPARTILH\u00c1-LO<\/h2>\n\n\n\n<p>Leo Burnett deu uma reviravolta nas campanhas de Natal na Espanha. Esta Dire\u00e7\u00e3o de Arte da Loteria de Natal \u00e9 uma das mais lembradas.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column90_4f5802-9b > .kt-inside-inner-col,.kadence-column90_4f5802-9b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column90_4f5802-9b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column90_4f5802-9b > .kt-inside-inner-col{flex-direction:column;}.kadence-column90_4f5802-9b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column90_4f5802-9b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column90_4f5802-9b{position:relative;}@media all and (max-width: 1024px){.kadence-column90_4f5802-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column90_4f5802-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column90_4f5802-9b\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id90_9f0432-75{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id90_9f0432-75 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id90_9f0432-75 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id90_9f0432-75 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id90_9f0432-75 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id90_9f0432-75 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id90_9f0432-75 > .kt-row-column-wrap{padding-right:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id90_9f0432-75 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column90_eb40c0-9f > .kt-inside-inner-col,.kadence-column90_eb40c0-9f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column90_eb40c0-9f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column90_eb40c0-9f > .kt-inside-inner-col{flex-direction:column;}.kadence-column90_eb40c0-9f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column90_eb40c0-9f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column90_eb40c0-9f{position:relative;}@media all and (max-width: 1024px){.kadence-column90_eb40c0-9f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column90_eb40c0-9f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column90_eb40c0-9f\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-video\"><video controls poster=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/art-direction-for-spanish-lottery-cover.jpg\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/christmas-lottery-digital-case-study.mp4\"><\/video><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id90_e58bb2-c6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id90_e58bb2-c6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id90_e58bb2-c6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id90_e58bb2-c6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id90_e58bb2-c6 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id90_e58bb2-c6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id90_e58bb2-c6 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column90_0de047-cb > .kt-inside-inner-col,.kadence-column90_0de047-cb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column90_0de047-cb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column90_0de047-cb > .kt-inside-inner-col{flex-direction:column;}.kadence-column90_0de047-cb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column90_0de047-cb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column90_0de047-cb{position:relative;}.kadence-column90_0de047-cb, .kt-inside-inner-col > .kadence-column90_0de047-cb:not(.specificity){margin-bottom:var(--global-kb-spacing-xxl, 5rem);}@media all and (max-width: 1024px){.kadence-column90_0de047-cb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column90_0de047-cb, .kt-inside-inner-col > .kadence-column90_0de047-cb:not(.specificity){margin-bottom:var(--global-kb-spacing-md, 2rem);}}@media all and (max-width: 767px){.kadence-column90_0de047-cb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column90_0de047-cb\"><div class=\"kt-inside-inner-col\">\n<p><strong>Cargo:<\/strong><br>Diretor de Arte<\/p>\n\n\n\n<p><strong>Responsabilidades:<\/strong><br>Criatividade<br>Dire\u00e7\u00e3o de Arte<br>Supervis\u00e3o de Produ\u00e7\u00e3o<\/p>\n\n\n\n<p><strong>Ag\u00eancia:<\/strong><br>Leo Burnett<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column90_6830e8-0b > .kt-inside-inner-col,.kadence-column90_6830e8-0b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column90_6830e8-0b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column90_6830e8-0b > .kt-inside-inner-col{flex-direction:column;}.kadence-column90_6830e8-0b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column90_6830e8-0b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column90_6830e8-0b{position:relative;}.kadence-column90_6830e8-0b, .kt-inside-inner-col > .kadence-column90_6830e8-0b:not(.specificity){margin-bottom:var(--global-kb-spacing-xxl, 5rem);}@media all and (max-width: 1024px){.kadence-column90_6830e8-0b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column90_6830e8-0b, .kt-inside-inner-col > .kadence-column90_6830e8-0b:not(.specificity){margin-bottom:var(--global-kb-spacing-lg, 3rem);}}@media all and (max-width: 767px){.kadence-column90_6830e8-0b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column90_6830e8-0b\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Reinventando as campanhas de Natal.<\/h3>\n\n\n\n<p>Depois de anos de decl\u00ednio na venda de n\u00fameros para o sorteio de Natal, a Loteria Espanhola quis renovar a sua comunica\u00e7\u00e3o. A nossa equipa optou por apresentar uma campanha de Natal verdadeiramente emocionante e de propor\u00e7\u00f5es sem precedentes.<\/p>\n\n\n\n<p>E nosso cliente adorou.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id90_361cb9-09 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id90_361cb9-09 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id90_361cb9-09 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id90_361cb9-09 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id90_361cb9-09 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id90_361cb9-09 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id90_361cb9-09 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column90_5de5b9-a2 > .kt-inside-inner-col,.kadence-column90_5de5b9-a2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column90_5de5b9-a2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column90_5de5b9-a2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column90_5de5b9-a2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column90_5de5b9-a2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column90_5de5b9-a2{position:relative;}@media all and (max-width: 1024px){.kadence-column90_5de5b9-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column90_5de5b9-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column90_5de5b9-a2\"><div class=\"kt-inside-inner-col\"><style>.kb-image90_06066d-fe .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image90_06066d-fe size-full\"><img decoding=\"async\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/art-direction-for-spanish-lottery-design-style.jpg\" alt=\"Logo design for the Spanish National Lottery Christmas campaign.\" class=\"kb-img wp-image-69\"\/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id90_5ff14a-a5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id90_5ff14a-a5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id90_5ff14a-a5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id90_5ff14a-a5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id90_5ff14a-a5 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id90_5ff14a-a5 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id90_5ff14a-a5 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column90_ffbe1e-bf > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column90_ffbe1e-bf > .kt-inside-inner-col,.kadence-column90_ffbe1e-bf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column90_ffbe1e-bf > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column90_ffbe1e-bf > .kt-inside-inner-col{flex-direction:column;}.kadence-column90_ffbe1e-bf > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column90_ffbe1e-bf > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column90_ffbe1e-bf{position:relative;}@media all and (max-width: 1024px){.kadence-column90_ffbe1e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column90_ffbe1e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column90_ffbe1e-bf\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Uma dire\u00e7\u00e3o de arte baseada em hist\u00f3rias cl\u00e1ssicas de Natal.<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column90_046acd-4f > .kt-inside-inner-col,.kadence-column90_046acd-4f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column90_046acd-4f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column90_046acd-4f > .kt-inside-inner-col{flex-direction:column;}.kadence-column90_046acd-4f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column90_046acd-4f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column90_046acd-4f{position:relative;}@media all and (max-width: 1024px){.kadence-column90_046acd-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column90_046acd-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column90_046acd-4f\"><div class=\"kt-inside-inner-col\">\n<p>campanha contou uma hist\u00f3ria de Natal no estilo de Charles Dickens. Decidimos ent\u00e3o focar a Dire\u00e7\u00e3o de Arte em transmitir que est\u00e1vamos diante de uma cl\u00e1ssica hist\u00f3ria de Natal trazida para os nossos dias. Para isso, contamos com fontes e designs antigos misturados a uma paleta de cores e fotos baseadas em filmes de Natal recentes.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id90_079ce9-8a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id90_079ce9-8a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id90_079ce9-8a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id90_079ce9-8a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id90_079ce9-8a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id90_079ce9-8a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id90_079ce9-8a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column90_c048d3-0c > .kt-inside-inner-col,.kadence-column90_c048d3-0c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column90_c048d3-0c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column90_c048d3-0c > .kt-inside-inner-col{flex-direction:column;}.kadence-column90_c048d3-0c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column90_c048d3-0c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column90_c048d3-0c{position:relative;}@media all and (max-width: 1024px){.kadence-column90_c048d3-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column90_c048d3-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column90_c048d3-0c\"><div class=\"kt-inside-inner-col\"><style>.kb-image90_86df94-43 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image90_86df94-43 size-full\"><img decoding=\"async\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/art-direction-for-spanish-lottery-art-color-palette.jpg\" alt=\"Color palette study the Spanish National Lottery Christmas campaign.\" class=\"kb-img wp-image-70\"\/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id90_38499a-ec > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id90_38499a-ec > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id90_38499a-ec > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id90_38499a-ec > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id90_38499a-ec > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id90_38499a-ec > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id90_38499a-ec alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column90_fd44db-90 > .kt-inside-inner-col,.kadence-column90_fd44db-90 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column90_fd44db-90 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column90_fd44db-90 > .kt-inside-inner-col{flex-direction:column;}.kadence-column90_fd44db-90 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column90_fd44db-90 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column90_fd44db-90{position:relative;}@media all and (max-width: 1024px){.kadence-column90_fd44db-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column90_fd44db-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column90_fd44db-90\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">V\u00e1rias hist\u00f3rias dentro da mesma hist\u00f3ria.<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column90_78b767-17 > .kt-inside-inner-col,.kadence-column90_78b767-17 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column90_78b767-17 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column90_78b767-17 > .kt-inside-inner-col{flex-direction:column;}.kadence-column90_78b767-17 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column90_78b767-17 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column90_78b767-17{position:relative;}@media all and (max-width: 1024px){.kadence-column90_78b767-17 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column90_78b767-17 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column90_78b767-17\"><div class=\"kt-inside-inner-col\">\n<p>Houve detalhes que n\u00e3o foram explicados na hist\u00f3ria principal, mas que enriqueceram ainda mais a experi\u00eancia da marca. Consequentemente, criamos um site imersivo onde as pessoas pudessem mergulhar na hist\u00f3ria do bar e na vida de seus personagens.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id90_cb07e0-e1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id90_cb07e0-e1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id90_cb07e0-e1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id90_cb07e0-e1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id90_cb07e0-e1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id90_cb07e0-e1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id90_cb07e0-e1 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column90_cb3f07-45 > .kt-inside-inner-col,.kadence-column90_cb3f07-45 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column90_cb3f07-45 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column90_cb3f07-45 > .kt-inside-inner-col{flex-direction:column;}.kadence-column90_cb3f07-45 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column90_cb3f07-45 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column90_cb3f07-45{position:relative;}@media all and (max-width: 1024px){.kadence-column90_cb3f07-45 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column90_cb3f07-45 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column90_cb3f07-45\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-image.kb-image90_30e705-bc:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-image90_30e705-bc:not(.kb-image-is-ratio-size) .kb-img, .kb-image90_30e705-bc.kb-image-is-ratio-size{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-image90_30e705-bc .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image90_30e705-bc size-full\"><img decoding=\"async\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/art-direction-for-spanish-lottery-web-design.jpg\" alt=\"Logo design for the Spanish National Lottery Christmas campaign website.\" class=\"kb-img wp-image-68\"\/><\/figure>\n\n\n<style>.wp-block-kadence-image.kb-image90_fe878f-98:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-image90_fe878f-98:not(.kb-image-is-ratio-size) .kb-img, .kb-image90_fe878f-98.kb-image-is-ratio-size{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-image90_fe878f-98 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image90_fe878f-98 size-full\"><img decoding=\"async\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/art-direction-for-spanish-lottery-web-screenshots.jpg\" alt=\"Screenshots of the website for the Spanish National Lottery Christmas campaign.\" class=\"kb-img wp-image-71\"\/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id90_f82751-2e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id90_f82751-2e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id90_f82751-2e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id90_f82751-2e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id90_f82751-2e > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id90_f82751-2e > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id90_f82751-2e alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column90_29dbe8-2f > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column90_29dbe8-2f > .kt-inside-inner-col,.kadence-column90_29dbe8-2f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column90_29dbe8-2f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column90_29dbe8-2f > .kt-inside-inner-col{flex-direction:column;}.kadence-column90_29dbe8-2f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column90_29dbe8-2f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column90_29dbe8-2f{position:relative;}.kadence-column90_29dbe8-2f, .kt-inside-inner-col > .kadence-column90_29dbe8-2f:not(.specificity){margin-bottom:var(--global-kb-spacing-xxl, 5rem);}@media all and (max-width: 1024px){.kadence-column90_29dbe8-2f > .kt-inside-inner-col{padding-right:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column90_29dbe8-2f, .kt-inside-inner-col > .kadence-column90_29dbe8-2f:not(.specificity){margin-bottom:var(--global-kb-spacing-md, 2rem);}}@media all and (max-width: 767px){.kadence-column90_29dbe8-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column90_29dbe8-2f\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id90_0b2bd7-75 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id90_0b2bd7-75 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id90_0b2bd7-75 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id90_0b2bd7-75 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id90_0b2bd7-75 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id90_0b2bd7-75 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id90_0b2bd7-75 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-equal kt-row-valign-top\">\n<style>.kadence-column90_e10fd9-6c > .kt-inside-inner-col,.kadence-column90_e10fd9-6c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column90_e10fd9-6c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column90_e10fd9-6c > .kt-inside-inner-col{flex-direction:column;}.kadence-column90_e10fd9-6c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column90_e10fd9-6c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column90_e10fd9-6c{position:relative;}@media all and (max-width: 1024px){.kadence-column90_e10fd9-6c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column90_e10fd9-6c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column90_e10fd9-6c\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-90_02351c-cd .kb-count-up-title{font-size:var(--global-kb-font-size-sm, 0.9rem);text-transform:uppercase;}.kb-count-up-90_02351c-cd .kb-count-up-title{text-align:center;}.kb-count-up-90_02351c-cd .kb-count-up-number{font-size:50px;}.kb-count-up-90_02351c-cd .kb-count-up-number{text-align:center;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-90_02351c-cd kb-count-up\" data-start=\"0\" data-end=\"8\" data-prefix=\"\" data-suffix=\"M\" data-duration=\"1\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">Visionados<br>no Youtube<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column90_bcbbc4-c2 > .kt-inside-inner-col,.kadence-column90_bcbbc4-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column90_bcbbc4-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column90_bcbbc4-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column90_bcbbc4-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column90_bcbbc4-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column90_bcbbc4-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column90_bcbbc4-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column90_bcbbc4-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column90_bcbbc4-c2\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-90_9c6f3c-e7 .kb-count-up-title{font-size:var(--global-kb-font-size-sm, 0.9rem);text-transform:uppercase;}.kb-count-up-90_9c6f3c-e7 .kb-count-up-title{text-align:center;}.kb-count-up-90_9c6f3c-e7 .kb-count-up-number{font-size:50px;}.kb-count-up-90_9c6f3c-e7 .kb-count-up-number{text-align:center;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-90_9c6f3c-e7 kb-count-up\" data-start=\"0\" data-end=\"5\" data-prefix=\"\" data-suffix=\"K\" data-duration=\"1\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">Par\u00f3dias<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id90_d1433d-80 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id90_d1433d-80 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id90_d1433d-80 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id90_d1433d-80 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id90_d1433d-80 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id90_d1433d-80 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id90_d1433d-80 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-equal kt-row-valign-top\">\n<style>.kadence-column90_4c78cf-3d > .kt-inside-inner-col,.kadence-column90_4c78cf-3d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column90_4c78cf-3d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column90_4c78cf-3d > .kt-inside-inner-col{flex-direction:column;}.kadence-column90_4c78cf-3d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column90_4c78cf-3d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column90_4c78cf-3d{position:relative;}@media all and (max-width: 1024px){.kadence-column90_4c78cf-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column90_4c78cf-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column90_4c78cf-3d\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-90_26fa05-85 .kb-count-up-title{font-size:var(--global-kb-font-size-sm, 0.9rem);text-transform:uppercase;}.kb-count-up-90_26fa05-85 .kb-count-up-title{text-align:center;}.kb-count-up-90_26fa05-85 .kb-count-up-number{font-size:50px;}.kb-count-up-90_26fa05-85 .kb-count-up-number{text-align:center;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-90_26fa05-85 kb-count-up\" data-start=\"0\" data-end=\"7\" data-prefix=\"\" data-suffix=\".4M\" data-duration=\"1\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">valor <br>de m\u00eddia<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column90_7646e6-4a > .kt-inside-inner-col,.kadence-column90_7646e6-4a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column90_7646e6-4a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column90_7646e6-4a > .kt-inside-inner-col{flex-direction:column;}.kadence-column90_7646e6-4a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column90_7646e6-4a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column90_7646e6-4a{position:relative;}@media all and (max-width: 1024px){.kadence-column90_7646e6-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column90_7646e6-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column90_7646e6-4a\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-90_5dc413-06 .kb-count-up-title{font-size:var(--global-kb-font-size-sm, 0.9rem);text-transform:uppercase;}.kb-count-up-90_5dc413-06 .kb-count-up-title{text-align:center;}.kb-count-up-90_5dc413-06 .kb-count-up-number{font-size:50px;}.kb-count-up-90_5dc413-06 .kb-count-up-number{text-align:center;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-90_5dc413-06 kb-count-up\" data-start=\"100\" data-end=\"110\" data-prefix=\"+\" data-suffix=\"M\" data-duration=\"1\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">aumento<br>de ventas<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column90_eee153-df > .kt-inside-inner-col,.kadence-column90_eee153-df > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column90_eee153-df > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column90_eee153-df > .kt-inside-inner-col{flex-direction:column;}.kadence-column90_eee153-df > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column90_eee153-df > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column90_eee153-df{position:relative;}@media all and (max-width: 1024px){.kadence-column90_eee153-df > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column90_eee153-df > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column90_eee153-df\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">A campanha de loteria mais viral na Espanha?<\/h3>\n\n\n\n<p>8 milh\u00f5es de pessoas assistiram \u201cO Maior Pr\u00eamio \u00e9 Compartilhar\u201d e gerou espontaneamente mais de 5 mil par\u00f3dias. Al\u00e9m disso, foi trending topic durante 3 dias consecutivos e gerou um impacto medi\u00e1tico de 7,4 milh\u00f5es de euros.<\/p>\n\n\n\n<p>Como resultado, as vendas da lotaria aumentaram 110 milh\u00f5es de euros face ao ano anterior, ap\u00f3s seis anos consecutivos de queda.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id36_9309b0-f6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id36_9309b0-f6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id36_9309b0-f6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id36_9309b0-f6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id36_9309b0-f6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id36_9309b0-f6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id36_9309b0-f6 aligncenter has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column36_dd4b9b-c4 > .kt-inside-inner-col,.kadence-column36_dd4b9b-c4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column36_dd4b9b-c4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column36_dd4b9b-c4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column36_dd4b9b-c4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column36_dd4b9b-c4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column36_dd4b9b-c4{text-align:left;}.kadence-column36_dd4b9b-c4{position:relative;}@media all and (max-width: 1024px){.kadence-column36_dd4b9b-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column36_dd4b9b-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column36_dd4b9b-c4\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading36_2ea824-7e, .wp-block-kadence-advancedheading.kt-adv-heading36_2ea824-7e[data-kb-block=\"kb-adv-heading36_2ea824-7e\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading36_2ea824-7e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading36_2ea824-7e[data-kb-block=\"kb-adv-heading36_2ea824-7e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading36_2ea824-7e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading36_2ea824-7e[data-kb-block=\"kb-adv-heading36_2ea824-7e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading36_2ea824-7e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading36_2ea824-7e\">MAIS PROJETOS<\/h2>\n\n\n<style>.kt-post-loop_0526e8-2b .kadence-post-image{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-post-loop_0526e8-2b .kt-post-grid-wrap{gap:30px 20px;}.kt-post-loop_0526e8-2b .kt-blocks-post-grid-item{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;overflow:hidden;}.kt-post-loop_0526e8-2b .kt-blocks-post-grid-item .kt-blocks-post-grid-item-inner{padding-top:0px;padding-right:0px;padding-bottom:8px;padding-left:0px;}.kt-post-loop_0526e8-2b .kt-blocks-post-grid-item .kt-blocks-post-grid-item-inner{text-align:left;}.kt-post-loop_0526e8-2b .kt-blocks-post-grid-item header{padding-top:0px;padding-right:0px;padding-bottom:10px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-post-loop_0526e8-2b .kt-blocks-post-grid-item .entry-title{padding-top:10px;padding-right:0px;padding-bottom:5px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:16px;line-height:30px;}.kt-post-loop_0526e8-2b .kt-blocks-post-grid-item .kt-blocks-post-top-meta{color:#777777;}.kt-post-loop_0526e8-2b .kt-blocks-post-grid-item 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.kb-filter-item{border-top-width:0px;border-right-width:0px;border-bottom-width:2px;border-left-width:0px;padding-top:5px;padding-right:8px;padding-bottom:5px;padding-left:8px;margin-top:0px;margin-right:10px;margin-bottom:0px;margin-left:0px;}.kt-post-loop_0526e8-2b.kt-post-grid-layout-carousel .kb-post-grid-pause-button{color:#fff;background-color:rgba(0, 0, 0, 0.5);border:1px solid transparent;}<\/style><div class=\"wp-block-kadence-postgrid kt-blocks-post-loop-block alignnone kt-post-loop_0526e8-2b kt-post-grid-layout-carousel kadence-splide-wrap \"><div class=\"kt-post-grid-layout-carousel-wrap splide kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark kb-slider-group-arrow kb-slider-arrow-position-center\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-dots=\"true\" data-slider-arrows=\"true\" data-slider-hover-pause=\"false\" data-slider-auto=\"false\"  data-slider-auto-scroll=\"false\" data-slider-speed=\"7000\" data-slider-gap=\"20\" data-slider-gap-tablet=\"20\" data-slider-gap-mobile=\"20\" data-slider-gap-unit=\"px\" data-show-pause-button=\"false\" data-item-selector=\".kt-post-masonry-item\" aria-label=\"Post Carousel\"><div class=\"kadence-splide-slider-init splide__track\"><ul class=\"kadence-splide-slider-wrap kt-post-grid-wrap\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\"><p>No posts<\/p><\/ul><\/div><\/div><\/div><!-- .wp-block-kadence-postgrid --><\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dire\u00e7\u00e3o art\u00edstica para a multipremiada campanha da Lotaria de Natal, criada pela ag\u00eancia Leo Burnett.<\/p>\n","protected":false},"author":1,"featured_media":92,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[4],"class_list":["post-90","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-direcao-de-arte"],"taxonomy_info":{"category":[{"value":1,"label":"Uncategorized"}],"post_tag":[{"value":4,"label":"Dire\u00e7\u00e3o de 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