{"id":84,"date":"2023-10-18T17:14:43","date_gmt":"2023-10-18T17:14:43","guid":{"rendered":"https:\/\/zarikahuir.com\/pt\/?page_id=84"},"modified":"2025-09-04T14:16:16","modified_gmt":"2025-09-04T14:16:16","slug":"campanha-integrada-fox-crime","status":"publish","type":"post","link":"https:\/\/zarikahuir.com\/pt\/portfolio\/campanha-integrada-fox-crime\/","title":{"rendered":"Campanha integrada para FOX Crime"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id84_1896d0-95{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id84_1896d0-95 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id84_1896d0-95 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id84_1896d0-95 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:96px;padding-bottom:96px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id84_1896d0-95 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id84_1896d0-95{margin-top:0px;margin-bottom:0px;}}@media all and (max-width: 1024px){.kb-row-layout-id84_1896d0-95 > .kt-row-column-wrap{padding-top:96px;grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id84_1896d0-95{margin-bottom:0px;}.kb-row-layout-id84_1896d0-95 > .kt-row-column-wrap{padding-top:96px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id84_1896d0-95 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-left-golden kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column84_e72a6b-89 > .kt-inside-inner-col,.kadence-column84_e72a6b-89 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column84_e72a6b-89 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column84_e72a6b-89 > .kt-inside-inner-col{flex-direction:column;}.kadence-column84_e72a6b-89 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column84_e72a6b-89 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column84_e72a6b-89{position:relative;}@media all and (max-width: 1024px){.kadence-column84_e72a6b-89 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column84_e72a6b-89 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column84_e72a6b-89\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading84_e67e09-e9, .wp-block-kadence-advancedheading.kt-adv-heading84_e67e09-e9[data-kb-block=\"kb-adv-heading84_e67e09-e9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading84_e67e09-e9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading84_e67e09-e9[data-kb-block=\"kb-adv-heading84_e67e09-e9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading84_e67e09-e9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading84_e67e09-e9[data-kb-block=\"kb-adv-heading84_e67e09-e9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading84_e67e09-e9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading84_e67e09-e9\">Campanha integrada para FOX Crime<\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading84_e490d6-ad, .wp-block-kadence-advancedheading.kt-adv-heading84_e490d6-ad[data-kb-block=\"kb-adv-heading84_e490d6-ad\"]{font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;text-transform:uppercase;letter-spacing:0.5px;}.wp-block-kadence-advancedheading.kt-adv-heading84_e490d6-ad mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading84_e490d6-ad[data-kb-block=\"kb-adv-heading84_e490d6-ad\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading84_e490d6-ad img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading84_e490d6-ad[data-kb-block=\"kb-adv-heading84_e490d6-ad\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading84_e490d6-ad wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading84_e490d6-ad\">CRIME NA FOX CRIME<\/h2>\n\n\n\n<p>A seguinte campanha integrada para a FOX Crime foi a solu\u00e7\u00e3o que implement\u00e1mos quando a rede nos pediu para trazer o seu p\u00fablico das redes sociais para a televis\u00e3o no seu 10\u00ba anivers\u00e1rio.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column84_303423-8c > .kt-inside-inner-col,.kadence-column84_303423-8c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column84_303423-8c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column84_303423-8c > .kt-inside-inner-col{flex-direction:column;}.kadence-column84_303423-8c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column84_303423-8c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column84_303423-8c{position:relative;}@media all and (max-width: 1024px){.kadence-column84_303423-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column84_303423-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column84_303423-8c\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id84_d9fd24-39{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id84_d9fd24-39 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id84_d9fd24-39 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id84_d9fd24-39 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id84_d9fd24-39 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id84_d9fd24-39 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id84_d9fd24-39 > .kt-row-column-wrap{padding-right:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id84_d9fd24-39 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column84_2ce756-27 > .kt-inside-inner-col,.kadence-column84_2ce756-27 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column84_2ce756-27 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column84_2ce756-27 > .kt-inside-inner-col{flex-direction:column;}.kadence-column84_2ce756-27 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column84_2ce756-27 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column84_2ce756-27{position:relative;}@media all and (max-width: 1024px){.kadence-column84_2ce756-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column84_2ce756-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column84_2ce756-27\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-video\"><video controls poster=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/integrated-campaign-for-fox-crime-cover.jpg\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/FOX-Crime-_-Crime-at-FOX-Crime.mp4\"><\/video><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id84_f44838-b3 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id84_f44838-b3 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id84_f44838-b3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id84_f44838-b3 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id84_f44838-b3 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id84_f44838-b3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id84_f44838-b3 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column84_09cc78-d5 > .kt-inside-inner-col,.kadence-column84_09cc78-d5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column84_09cc78-d5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column84_09cc78-d5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column84_09cc78-d5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column84_09cc78-d5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column84_09cc78-d5{position:relative;}.kadence-column84_09cc78-d5, .kt-inside-inner-col > .kadence-column84_09cc78-d5:not(.specificity){margin-bottom:var(--global-kb-spacing-xxl, 5rem);}@media all and (max-width: 1024px){.kadence-column84_09cc78-d5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column84_09cc78-d5, .kt-inside-inner-col > .kadence-column84_09cc78-d5:not(.specificity){margin-bottom:var(--global-kb-spacing-md, 2rem);}}@media all and (max-width: 767px){.kadence-column84_09cc78-d5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column84_09cc78-d5\"><div class=\"kt-inside-inner-col\">\n<p><strong>Cargo:<\/strong><br>Diretor de Cria\u00e7\u00e3o<\/p>\n\n\n\n<p><strong>Responsabilidades:<\/strong><br>Dire\u00e7\u00e3o criativa<br>Estrat\u00e9gia criativa<br>Estrat\u00e9gia de conte\u00fado<br>Supervis\u00e3o de produ\u00e7\u00e3o<\/p>\n\n\n\n<p><strong>Ag\u00eancia:<\/strong><br>Digitas<br>Publicis One<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column84_6c33eb-a6 > .kt-inside-inner-col,.kadence-column84_6c33eb-a6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column84_6c33eb-a6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column84_6c33eb-a6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column84_6c33eb-a6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column84_6c33eb-a6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column84_6c33eb-a6{position:relative;}.kadence-column84_6c33eb-a6, .kt-inside-inner-col > .kadence-column84_6c33eb-a6:not(.specificity){margin-bottom:var(--global-kb-spacing-xxl, 5rem);}@media all and (max-width: 1024px){.kadence-column84_6c33eb-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column84_6c33eb-a6, .kt-inside-inner-col > .kadence-column84_6c33eb-a6:not(.specificity){margin-bottom:var(--global-kb-spacing-lg, 3rem);}}@media all and (max-width: 767px){.kadence-column84_6c33eb-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column84_6c33eb-a6\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Um desafio que exigiu uma pesquisa aprofundada.<\/h3>\n\n\n\n<p>FOX Crime \u00e9 um canal FOX dedicado a s\u00e9ries de mist\u00e9rio e investiga\u00e7\u00e3o. Seu p\u00fablico \u00e9 muito s\u00eanior, n\u00e3o acostumado a interagir com marcas nas Redes Sociais.<\/p>\n\n\n\n<p>A principal dificuldade foi encontrar uma conex\u00e3o emocional que levasse o p\u00fablico do FOX Crime \u00e0 a\u00e7\u00e3o. Mas nossa pesquisa revelou que essas pessoas seguiam fervorosamente suas s\u00e9ries favoritas porque adoravam tentar resolver os mist\u00e9rios diante de seus protagonistas.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id84_31a27a-9d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id84_31a27a-9d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id84_31a27a-9d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id84_31a27a-9d{background-color:#123f5e;}.kb-row-layout-id84_31a27a-9d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id84_31a27a-9d > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id84_31a27a-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id84_31a27a-9d alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column84_bb69d6-34 > .kt-inside-inner-col,.kadence-column84_bb69d6-34 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column84_bb69d6-34 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column84_bb69d6-34 > .kt-inside-inner-col{flex-direction:column;}.kadence-column84_bb69d6-34 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column84_bb69d6-34 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column84_bb69d6-34{position:relative;}@media all and (max-width: 1024px){.kadence-column84_bb69d6-34 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column84_bb69d6-34 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column84_bb69d6-34\"><div class=\"kt-inside-inner-col\"><style>.kb-image84_aa514f-01 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image84_aa514f-01 size-full\"><img decoding=\"async\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/integrated-campaign-for-fox-crime-social-media-posts.jpg\" alt=\"\" class=\"kb-img wp-image-138\"\/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id84_ec4409-ae{margin-top:var(--global-kb-spacing-xxl, 5rem);margin-bottom:var(--global-kb-spacing-xxl, 5rem);}.kb-row-layout-id84_ec4409-ae > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id84_ec4409-ae > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id84_ec4409-ae > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-bottom:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id84_ec4409-ae > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id84_ec4409-ae{margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-xl, 4rem);}}@media all and (max-width: 1024px){.kb-row-layout-id84_ec4409-ae > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id84_ec4409-ae > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id84_ec4409-ae alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column84_962b64-31 > .kt-inside-inner-col,.kadence-column84_962b64-31 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column84_962b64-31 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column84_962b64-31 > .kt-inside-inner-col{flex-direction:column;}.kadence-column84_962b64-31 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column84_962b64-31 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column84_962b64-31{position:relative;}@media all and (max-width: 1024px){.kadence-column84_962b64-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column84_962b64-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column84_962b64-31\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Uma campanha que s\u00f3 os f\u00e3s do FOX Crime poderiam resolver.<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column84_4ce79c-32 > .kt-inside-inner-col,.kadence-column84_4ce79c-32 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column84_4ce79c-32 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column84_4ce79c-32 > .kt-inside-inner-col{flex-direction:column;}.kadence-column84_4ce79c-32 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column84_4ce79c-32 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column84_4ce79c-32{position:relative;}@media all and (max-width: 1024px){.kadence-column84_4ce79c-32 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column84_4ce79c-32 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column84_4ce79c-32\"><div class=\"kt-inside-inner-col\">\n<p>Quando planejamos a campanha, havia diversas manchetes sobre epis\u00f3dios vazados da HBO e filmes roubados dos servidores da Sony.<\/p>\n\n\n\n<p>Isso nos inspirou a criar uma trama em que um grande f\u00e3 da FOX Crime conhecesse a s\u00e9rie que estava pronta para o 10\u00ba anivers\u00e1rio.<\/p>\n\n\n\n<p>O ladr\u00e3o se gabou nas redes sociais da emissora e desafiou o restante dos f\u00e3s a recuperar a s\u00e9rie. Para isso, eles teriam que resolver 10 mist\u00e9rios e encontrar 10 senhas escondidas em posts diferentes.<\/p>\n\n\n\n<p>Cada vez que os f\u00e3s encontrassem uma senha, teriam que acessar os servidores do criminoso com ela e escolher uma s\u00e9rie para ser resgatada.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id84_ebe673-d6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id84_ebe673-d6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id84_ebe673-d6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id84_ebe673-d6{background-color:#123f5e;}.kb-row-layout-id84_ebe673-d6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id84_ebe673-d6 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id84_ebe673-d6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id84_ebe673-d6 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column84_f3e2df-8f > .kt-inside-inner-col,.kadence-column84_f3e2df-8f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column84_f3e2df-8f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column84_f3e2df-8f > .kt-inside-inner-col{flex-direction:column;}.kadence-column84_f3e2df-8f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column84_f3e2df-8f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column84_f3e2df-8f{position:relative;}@media all and (max-width: 1024px){.kadence-column84_f3e2df-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column84_f3e2df-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column84_f3e2df-8f\"><div class=\"kt-inside-inner-col\"><style>.kb-image84_1446f3-57 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image84_1446f3-57 size-full\"><img decoding=\"async\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/integrated-campaign-for-fox-crime-website.jpg\" alt=\"Screenshots of the steps that the FOX Crimes fans had to follow to solve the mistery\" class=\"kb-img wp-image-140\"\/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id84_f5605e-aa{margin-top:var(--global-kb-spacing-xxl, 5rem);margin-bottom:var(--global-kb-spacing-xxl, 5rem);}.kb-row-layout-id84_f5605e-aa > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id84_f5605e-aa > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id84_f5605e-aa > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-bottom:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id84_f5605e-aa > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id84_f5605e-aa{margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-xl, 4rem);}}@media all and (max-width: 1024px){.kb-row-layout-id84_f5605e-aa > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id84_f5605e-aa > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id84_f5605e-aa alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column84_cb5ea0-d5 > .kt-inside-inner-col,.kadence-column84_cb5ea0-d5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column84_cb5ea0-d5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column84_cb5ea0-d5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column84_cb5ea0-d5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column84_cb5ea0-d5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column84_cb5ea0-d5{position:relative;}@media all and (max-width: 1024px){.kadence-column84_cb5ea0-d5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column84_cb5ea0-d5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column84_cb5ea0-d5\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Finalmente, as pessoas puderam aproveitar a s\u00e9rie resgatada.<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column84_d310dd-0a > .kt-inside-inner-col,.kadence-column84_d310dd-0a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column84_d310dd-0a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column84_d310dd-0a > .kt-inside-inner-col{flex-direction:column;}.kadence-column84_d310dd-0a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column84_d310dd-0a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column84_d310dd-0a{position:relative;}@media all and (max-width: 1024px){.kadence-column84_d310dd-0a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column84_d310dd-0a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column84_d310dd-0a\"><div class=\"kt-inside-inner-col\">\n<p>A campanha tamb\u00e9m integrou a televis\u00e3o e, encerrados os 10 dias de campanha, anunciamos que durante o 10\u00ba anivers\u00e1rio a FOX Crime transmitiria uma maratona da s\u00e9rie resgatada.<\/p>\n\n\n\n<p>A transmiss\u00e3o quebrou todos os recordes de audi\u00eancia de anivers\u00e1rios anteriores.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id84_4b8355-83 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id84_4b8355-83 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id84_4b8355-83 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id84_4b8355-83{background-color:#123f5e;}.kb-row-layout-id84_4b8355-83 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id84_4b8355-83 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id84_4b8355-83 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id84_4b8355-83 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column84_5fa1f0-8f > .kt-inside-inner-col,.kadence-column84_5fa1f0-8f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column84_5fa1f0-8f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column84_5fa1f0-8f > .kt-inside-inner-col{flex-direction:column;}.kadence-column84_5fa1f0-8f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column84_5fa1f0-8f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column84_5fa1f0-8f{position:relative;}@media all and (max-width: 1024px){.kadence-column84_5fa1f0-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column84_5fa1f0-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column84_5fa1f0-8f\"><div class=\"kt-inside-inner-col\"><style>.kb-image84_ac2ba2-7f .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image84_ac2ba2-7f size-full\"><img decoding=\"async\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/integrated-campaign-for-fox-crime-tv.jpg\" alt=\"\" class=\"kb-img wp-image-141\"\/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id84_a47140-14{margin-top:var(--global-kb-spacing-xxl, 5rem);margin-bottom:var(--global-kb-spacing-xxl, 5rem);}.kb-row-layout-id84_a47140-14 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id84_a47140-14 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id84_a47140-14 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-bottom:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id84_a47140-14 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id84_a47140-14{margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-xl, 4rem);}}@media all and (max-width: 1024px){.kb-row-layout-id84_a47140-14 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id84_a47140-14 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id84_a47140-14 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column84_73812e-4d > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column84_73812e-4d > .kt-inside-inner-col,.kadence-column84_73812e-4d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column84_73812e-4d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column84_73812e-4d > .kt-inside-inner-col{flex-direction:column;}.kadence-column84_73812e-4d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column84_73812e-4d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column84_73812e-4d{position:relative;}@media all and (max-width: 1024px){.kadence-column84_73812e-4d > .kt-inside-inner-col{padding-right:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column84_73812e-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column84_73812e-4d\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id84_04c521-4a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id84_04c521-4a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id84_04c521-4a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id84_04c521-4a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id84_04c521-4a > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id84_04c521-4a > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id84_04c521-4a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-equal kt-row-valign-top\">\n<style>.kadence-column84_7ce6cb-95 > .kt-inside-inner-col,.kadence-column84_7ce6cb-95 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column84_7ce6cb-95 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column84_7ce6cb-95 > .kt-inside-inner-col{flex-direction:column;}.kadence-column84_7ce6cb-95 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column84_7ce6cb-95 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column84_7ce6cb-95{position:relative;}@media all and (max-width: 1024px){.kadence-column84_7ce6cb-95 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column84_7ce6cb-95 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column84_7ce6cb-95\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-84_cb7527-01 .kb-count-up-title{font-size:var(--global-kb-font-size-sm, 0.9rem);text-transform:uppercase;}.kb-count-up-84_cb7527-01 .kb-count-up-title{text-align:center;}.kb-count-up-84_cb7527-01 .kb-count-up-number{font-size:50px;}.kb-count-up-84_cb7527-01 .kb-count-up-number{text-align:center;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-84_cb7527-01 kb-count-up\" data-start=\"0\" data-end=\"20\" data-prefix=\"\" data-suffix=\"K\" data-duration=\"1\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">PARTICIPANTES<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column84_1f23c9-ea > .kt-inside-inner-col,.kadence-column84_1f23c9-ea > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column84_1f23c9-ea > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column84_1f23c9-ea > .kt-inside-inner-col{flex-direction:column;}.kadence-column84_1f23c9-ea > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column84_1f23c9-ea > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column84_1f23c9-ea{position:relative;}@media all and (max-width: 1024px){.kadence-column84_1f23c9-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column84_1f23c9-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column84_1f23c9-ea\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-84_6905d3-c4 .kb-count-up-title{font-size:var(--global-kb-font-size-sm, 0.9rem);text-transform:uppercase;}.kb-count-up-84_6905d3-c4 .kb-count-up-title{text-align:center;}.kb-count-up-84_6905d3-c4 .kb-count-up-number{font-size:50px;}.kb-count-up-84_6905d3-c4 .kb-count-up-number{text-align:center;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-84_6905d3-c4 kb-count-up\" data-start=\"60\" data-end=\"71\" data-prefix=\"+\" data-suffix=\"%\" data-duration=\"1\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">Taxa de<br> convers\u00e3o<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id84_e720df-2a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id84_e720df-2a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id84_e720df-2a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id84_e720df-2a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id84_e720df-2a > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id84_e720df-2a > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id84_e720df-2a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-equal kt-row-valign-top\">\n<style>.kadence-column84_017357-4c > .kt-inside-inner-col,.kadence-column84_017357-4c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column84_017357-4c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column84_017357-4c > .kt-inside-inner-col{flex-direction:column;}.kadence-column84_017357-4c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column84_017357-4c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column84_017357-4c{position:relative;}@media all and (max-width: 1024px){.kadence-column84_017357-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column84_017357-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column84_017357-4c\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-84_92bd8c-ae .kb-count-up-title{font-size:var(--global-kb-font-size-sm, 0.9rem);text-transform:uppercase;}.kb-count-up-84_92bd8c-ae .kb-count-up-title{text-align:center;}.kb-count-up-84_92bd8c-ae .kb-count-up-number{font-size:50px;}.kb-count-up-84_92bd8c-ae .kb-count-up-number{text-align:center;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-84_92bd8c-ae kb-count-up\" data-start=\"30\" data-end=\"43\" data-prefix=\"\" data-suffix=\"%\" data-duration=\"1\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">KPI <br>anual<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column84_d49af8-92 > .kt-inside-inner-col,.kadence-column84_d49af8-92 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column84_d49af8-92 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column84_d49af8-92 > .kt-inside-inner-col{flex-direction:column;}.kadence-column84_d49af8-92 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column84_d49af8-92 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column84_d49af8-92{position:relative;}@media all and (max-width: 1024px){.kadence-column84_d49af8-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column84_d49af8-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column84_d49af8-92\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-84_391c94-93 .kb-count-up-title{font-size:var(--global-kb-font-size-sm, 0.9rem);text-transform:uppercase;}.kb-count-up-84_391c94-93 .kb-count-up-title{text-align:center;}.kb-count-up-84_391c94-93 .kb-count-up-number{font-size:50px;}.kb-count-up-84_391c94-93 .kb-count-up-number{text-align:center;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-84_391c94-93 kb-count-up\" data-start=\"55\" data-end=\"63\" data-prefix=\"+\" data-suffix=\"%\" data-duration=\"1\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">Crescimiento<br>da audi\u00eancia<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column84_124c87-6e > .kt-inside-inner-col,.kadence-column84_124c87-6e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column84_124c87-6e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column84_124c87-6e > .kt-inside-inner-col{flex-direction:column;}.kadence-column84_124c87-6e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column84_124c87-6e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column84_124c87-6e{position:relative;}@media all and (max-width: 1024px){.kadence-column84_124c87-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column84_124c87-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column84_124c87-6e\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">A campanha foi considerada culpada de aumentar a audi\u00eancia.<\/h3>\n\n\n\n<p>Ao longo de dez dias, 20 mil pessoas participaram ativamente da campanha e o alcance das mensagens aumentou 86%.&nbsp;Dos participantes, 71% chegaram ao fim do mist\u00e9rio apesar de n\u00e3o estarem acostumados a interagir com postagens inovadoras.<\/p>\n\n\n\n<p>S\u00f3 com esta campanha foram alcan\u00e7ados 43% do KPI anual de \u201cnovas curtidas de p\u00e1gina\u201d.&nbsp;Mas tamb\u00e9m, a audi\u00eancia do FOX Crime aumentou 63% no dia do anivers\u00e1rio, em compara\u00e7\u00e3o com a m\u00e9dia dos anteriores.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id36_9309b0-f6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id36_9309b0-f6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id36_9309b0-f6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id36_9309b0-f6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id36_9309b0-f6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id36_9309b0-f6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id36_9309b0-f6 aligncenter has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column36_dd4b9b-c4 > .kt-inside-inner-col,.kadence-column36_dd4b9b-c4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column36_dd4b9b-c4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column36_dd4b9b-c4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column36_dd4b9b-c4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column36_dd4b9b-c4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column36_dd4b9b-c4{text-align:left;}.kadence-column36_dd4b9b-c4{position:relative;}@media all and (max-width: 1024px){.kadence-column36_dd4b9b-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column36_dd4b9b-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column36_dd4b9b-c4\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading36_2ea824-7e, .wp-block-kadence-advancedheading.kt-adv-heading36_2ea824-7e[data-kb-block=\"kb-adv-heading36_2ea824-7e\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading36_2ea824-7e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading36_2ea824-7e[data-kb-block=\"kb-adv-heading36_2ea824-7e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading36_2ea824-7e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading36_2ea824-7e[data-kb-block=\"kb-adv-heading36_2ea824-7e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading36_2ea824-7e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading36_2ea824-7e\">MAIS PROJETOS<\/h2>\n\n\n<style>.kt-post-loop_0526e8-2b .kadence-post-image{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-post-loop_0526e8-2b .kt-post-grid-wrap{gap:30px 20px;}.kt-post-loop_0526e8-2b .kt-blocks-post-grid-item{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;overflow:hidden;}.kt-post-loop_0526e8-2b .kt-blocks-post-grid-item .kt-blocks-post-grid-item-inner{padding-top:0px;padding-right:0px;padding-bottom:8px;padding-left:0px;}.kt-post-loop_0526e8-2b .kt-blocks-post-grid-item .kt-blocks-post-grid-item-inner{text-align:left;}.kt-post-loop_0526e8-2b .kt-blocks-post-grid-item header{padding-top:0px;padding-right:0px;padding-bottom:10px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-post-loop_0526e8-2b .kt-blocks-post-grid-item 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.entry-content:after{height:0px;}.kt-post-loop_0526e8-2b .kt-blocks-post-footer a{color:#777777;}.kt-post-loop_0526e8-2b .kt-blocks-post-footer a:hover{color:#444444;}.kt-post-loop_0526e8-2b .kb-filter-item{border-top-width:0px;border-right-width:0px;border-bottom-width:2px;border-left-width:0px;padding-top:5px;padding-right:8px;padding-bottom:5px;padding-left:8px;margin-top:0px;margin-right:10px;margin-bottom:0px;margin-left:0px;}.kt-post-loop_0526e8-2b.kt-post-grid-layout-carousel .kb-post-grid-pause-button{color:#fff;background-color:rgba(0, 0, 0, 0.5);border:1px solid transparent;}<\/style><div class=\"wp-block-kadence-postgrid kt-blocks-post-loop-block alignnone kt-post-loop_0526e8-2b kt-post-grid-layout-carousel kadence-splide-wrap \"><div class=\"kt-post-grid-layout-carousel-wrap splide kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark kb-slider-group-arrow kb-slider-arrow-position-center\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-dots=\"true\" data-slider-arrows=\"true\" data-slider-hover-pause=\"false\" data-slider-auto=\"false\"  data-slider-auto-scroll=\"false\" data-slider-speed=\"7000\" data-slider-gap=\"20\" data-slider-gap-tablet=\"20\" data-slider-gap-mobile=\"20\" data-slider-gap-unit=\"px\" data-show-pause-button=\"false\" data-item-selector=\".kt-post-masonry-item\" aria-label=\"Post Carousel\"><div class=\"kadence-splide-slider-init splide__track\"><ul class=\"kadence-splide-slider-wrap kt-post-grid-wrap\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\"><p>No posts<\/p><\/ul><\/div><\/div><\/div><!-- .wp-block-kadence-postgrid --><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Campanha integrada para FOX Crime CRIME NA FOX CRIME A seguinte campanha integrada para a FOX Crime foi a solu\u00e7\u00e3o que implement\u00e1mos quando a rede nos pediu para trazer o seu p\u00fablico das redes sociais para a televis\u00e3o no seu 10\u00ba anivers\u00e1rio. Cargo:Diretor de Cria\u00e7\u00e3o Responsabilidades:Dire\u00e7\u00e3o criativaEstrat\u00e9gia criativaEstrat\u00e9gia de conte\u00fadoSupervis\u00e3o de produ\u00e7\u00e3o Ag\u00eancia:DigitasPublicis One Um&#8230;<\/p>\n","protected":false},"author":1,"featured_media":85,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[3,4,5],"class_list":["post-84","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-direcao-criativa","tag-direcao-de-arte","tag-producao-de-video"],"taxonomy_info":{"category":[{"value":1,"label":"Uncategorized"}],"post_tag":[{"value":3,"label":"Dire\u00e7\u00e3o criativa"},{"value":4,"label":"Dire\u00e7\u00e3o de arte"},{"value":5,"label":"Produ\u00e7\u00e3o de v\u00eddeo"}]},"featured_image_src_large":["https:\/\/zarikahuir.com\/pt\/wp-content\/uploads\/sites\/5\/2023\/10\/integrated-campaign-for-fox-crime-cover-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Zarik Ahuir","author_link":"https:\/\/zarikahuir.com\/pt\/author\/zarik-ahuir\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"Uncategorized","slug":"uncategorized","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":12,"filter":"raw","cat_ID":1,"category_count":12,"category_description":"","cat_name":"Uncategorized","category_nicename":"uncategorized","category_parent":0}],"tag_info":[{"term_id":3,"name":"Dire\u00e7\u00e3o criativa","slug":"direcao-criativa","term_group":0,"term_taxonomy_id":3,"taxonomy":"post_tag","description":"","parent":0,"count":7,"filter":"raw"},{"term_id":4,"name":"Dire\u00e7\u00e3o de arte","slug":"direcao-de-arte","term_group":0,"term_taxonomy_id":4,"taxonomy":"post_tag","description":"","parent":0,"count":7,"filter":"raw"},{"term_id":5,"name":"Produ\u00e7\u00e3o de v\u00eddeo","slug":"producao-de-video","term_group":0,"term_taxonomy_id":5,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/zarikahuir.com\/pt\/wp-json\/wp\/v2\/posts\/84","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zarikahuir.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zarikahuir.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zarikahuir.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zarikahuir.com\/pt\/wp-json\/wp\/v2\/comments?post=84"}],"version-history":[{"count":5,"href":"https:\/\/zarikahuir.com\/pt\/wp-json\/wp\/v2\/posts\/84\/revisions"}],"predecessor-version":[{"id":320,"href":"https:\/\/zarikahuir.com\/pt\/wp-json\/wp\/v2\/posts\/84\/revisions\/320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zarikahuir.com\/pt\/wp-json\/wp\/v2\/media\/85"}],"wp:attachment":[{"href":"https:\/\/zarikahuir.com\/pt\/wp-json\/wp\/v2\/media?parent=84"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zarikahuir.com\/pt\/wp-json\/wp\/v2\/categories?post=84"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zarikahuir.com\/pt\/wp-json\/wp\/v2\/tags?post=84"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}