{"id":50,"date":"2023-10-13T12:01:08","date_gmt":"2023-10-13T11:01:08","guid":{"rendered":"https:\/\/zarikahuir.com\/es\/?page_id=50"},"modified":"2024-05-12T09:56:45","modified_gmt":"2024-05-12T08:56:45","slug":"direccion-de-arte-el-arbol","status":"publish","type":"post","link":"https:\/\/zarikahuir.com\/es\/portafolio\/direccion-de-arte-el-arbol\/","title":{"rendered":"Direcci\u00f3n de Arte para \u00abEl \u00c1rbol\u00bb"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id50_5c230a-22{margin-top:var(--global-kb-spacing-xxl, 5rem);margin-bottom:var(--global-kb-spacing-xxl, 5rem);}.kb-row-layout-id50_5c230a-22 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50_5c230a-22 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50_5c230a-22 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-bottom:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id50_5c230a-22 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id50_5c230a-22{margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-xl, 4rem);}}@media all and (max-width: 1024px){.kb-row-layout-id50_5c230a-22 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id50_5c230a-22{margin-bottom:var(--global-kb-spacing-xs, 1rem);}.kb-row-layout-id50_5c230a-22 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50_5c230a-22 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column50_4b7b32-28 > .kt-inside-inner-col,.kadence-column50_4b7b32-28 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50_4b7b32-28 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50_4b7b32-28 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50_4b7b32-28 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50_4b7b32-28 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50_4b7b32-28{position:relative;}@media all and (max-width: 1024px){.kadence-column50_4b7b32-28 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50_4b7b32-28 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50_4b7b32-28\"><div class=\"kt-inside-inner-col\">\n<h1 class=\"wp-block-heading\">Direcci\u00f3n de Arte para \u00abEl \u00c1rbol\u00bb<\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-small-font-size\" style=\"text-transform:uppercase\">PODR\u00cdA HABER SIDO M\u00c1S BARATO<\/h2>\n\n\n\n<p>La cadena de supermercados \u00abEl \u00c1rbol\u00bb nos contact\u00f3 para hacer una campa\u00f1a sobre lo competitivos que eran sus precios, en relaci\u00f3n a la excelente calidad de sus productos. Esta es la direcci\u00f3n de arte de la campa\u00f1a que creamos para ellos.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column50_ceeaef-89 > .kt-inside-inner-col,.kadence-column50_ceeaef-89 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50_ceeaef-89 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50_ceeaef-89 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50_ceeaef-89 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50_ceeaef-89 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50_ceeaef-89{position:relative;}@media all and (max-width: 1024px){.kadence-column50_ceeaef-89 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50_ceeaef-89 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50_ceeaef-89\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id50_40ab9b-8c{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id50_40ab9b-8c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50_40ab9b-8c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50_40ab9b-8c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id50_40ab9b-8c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50_40ab9b-8c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id50_40ab9b-8c > .kt-row-column-wrap{padding-right:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50_40ab9b-8c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column50_9f0aa6-d6 > .kt-inside-inner-col,.kadence-column50_9f0aa6-d6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50_9f0aa6-d6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50_9f0aa6-d6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50_9f0aa6-d6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50_9f0aa6-d6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50_9f0aa6-d6{position:relative;}@media all and (max-width: 1024px){.kadence-column50_9f0aa6-d6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50_9f0aa6-d6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50_9f0aa6-d6\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-video\"><video controls poster=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/art-direction-for-el-arbol-cover.jpg\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/el-arbol-farm-tv-commercial.mp4\"><\/video><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id50_2c8340-41 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50_2c8340-41 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50_2c8340-41 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id50_2c8340-41 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50_2c8340-41 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id50_2c8340-41 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50_2c8340-41 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column50_a79988-7f > .kt-inside-inner-col,.kadence-column50_a79988-7f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50_a79988-7f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50_a79988-7f > .kt-inside-inner-col{flex-direction:column;}.kadence-column50_a79988-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50_a79988-7f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50_a79988-7f{position:relative;}.kadence-column50_a79988-7f, .kt-inside-inner-col > .kadence-column50_a79988-7f:not(.specificity){margin-bottom:var(--global-kb-spacing-xxl, 5rem);}@media all and (max-width: 1024px){.kadence-column50_a79988-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column50_a79988-7f, .kt-inside-inner-col > .kadence-column50_a79988-7f:not(.specificity){margin-bottom:var(--global-kb-spacing-md, 2rem);}}@media all and (max-width: 767px){.kadence-column50_a79988-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50_a79988-7f\"><div class=\"kt-inside-inner-col\">\n<p><strong>Puesto:<\/strong><br>Director de Arte<\/p>\n\n\n\n<p>R<strong>esponsabilidades:<\/strong><br>Direcci\u00f3n de Arte<br>Supervisi\u00f3n de Producci\u00f3n<\/p>\n\n\n\n<p><strong>Agency:<\/strong><br>Leo Burnett<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column50_a7bd97-42 > .kt-inside-inner-col,.kadence-column50_a7bd97-42 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50_a7bd97-42 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50_a7bd97-42 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50_a7bd97-42 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50_a7bd97-42 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50_a7bd97-42{position:relative;}.kadence-column50_a7bd97-42, .kt-inside-inner-col > .kadence-column50_a7bd97-42:not(.specificity){margin-bottom:var(--global-kb-spacing-xxl, 5rem);}@media all and (max-width: 1024px){.kadence-column50_a7bd97-42 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column50_a7bd97-42, .kt-inside-inner-col > .kadence-column50_a7bd97-42:not(.specificity){margin-bottom:var(--global-kb-spacing-lg, 3rem);}}@media all and (max-width: 767px){.kadence-column50_a7bd97-42 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50_a7bd97-42\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Una cuesti\u00f3n de percepci\u00f3n.<\/h3>\n\n\n\n<p>\u00abEl \u00c1rbol\u00bb es una cadena de supermercados del grupo \u00abDia\u00bb en Espa\u00f1a. Aunque es conocido por la excelente calidad de sus productos frescos, sus precios se percib\u00edan como un poco caros. Para aumentar su cuota de mercado, El \u00c1rbol nos pidi\u00f3 cambiar la percepci\u00f3n de la gente.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id50_30d973-28{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id50_30d973-28 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50_30d973-28 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50_30d973-28 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id50_30d973-28 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50_30d973-28 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id50_30d973-28 > .kt-row-column-wrap{padding-right:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50_30d973-28 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column50_e28d88-5e > .kt-inside-inner-col,.kadence-column50_e28d88-5e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50_e28d88-5e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50_e28d88-5e > .kt-inside-inner-col{flex-direction:column;}.kadence-column50_e28d88-5e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50_e28d88-5e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50_e28d88-5e{position:relative;}@media all and (max-width: 1024px){.kadence-column50_e28d88-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50_e28d88-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50_e28d88-5e\"><div class=\"kt-inside-inner-col\"><style>.kb-image50_cfd355-77 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image50_cfd355-77 alignwide size-full\"><img decoding=\"async\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/el-arbol-anuncio-impreso-lechazo.jpg\" alt=\"Meat products print ad for El Arbol\" class=\"kb-img wp-image-258\"\/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id50_bf4f5a-ba{margin-top:var(--global-kb-spacing-xxl, 5rem);margin-bottom:var(--global-kb-spacing-xxl, 5rem);}.kb-row-layout-id50_bf4f5a-ba > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50_bf4f5a-ba > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50_bf4f5a-ba > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-bottom:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id50_bf4f5a-ba > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id50_bf4f5a-ba{margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-xl, 4rem);}}@media all and (max-width: 1024px){.kb-row-layout-id50_bf4f5a-ba > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id50_bf4f5a-ba > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50_bf4f5a-ba alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column50_ba1005-dd > .kt-inside-inner-col,.kadence-column50_ba1005-dd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50_ba1005-dd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50_ba1005-dd > .kt-inside-inner-col{flex-direction:column;}.kadence-column50_ba1005-dd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50_ba1005-dd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50_ba1005-dd{position:relative;}@media all and (max-width: 1024px){.kadence-column50_ba1005-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50_ba1005-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50_ba1005-dd\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">El verdadero precio de la calidad.<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column50_7bb19a-94 > .kt-inside-inner-col,.kadence-column50_7bb19a-94 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50_7bb19a-94 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50_7bb19a-94 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50_7bb19a-94 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50_7bb19a-94 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50_7bb19a-94{position:relative;}@media all and (max-width: 1024px){.kadence-column50_7bb19a-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50_7bb19a-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50_7bb19a-94\"><div class=\"kt-inside-inner-col\">\n<p>Para esta campa\u00f1a ofrecimos a tres personas la oportunidad de recibir gratis productos frescos de calidad de El \u00c1rbol. S\u00f3lo ten\u00edan que participar en un anuncio para televisi\u00f3n.<\/p>\n\n\n\n<p>Posteriormente, descubrir\u00edan que la \u00fanica forma de obtener estos productos a un precio menor era recogerlos directamente en su origen. Debido a esto, se convirtieron en pastores, pescadores y agricultores por un d\u00eda.<\/p>\n\n\n\n<p>Al final, ensuciarse las manos termin\u00f3 siendo un precio mucho m\u00e1s alto que simplemente conseguirlas en \u201cEl \u00c1rbol\u201d.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id50_28f017-8c{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id50_28f017-8c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50_28f017-8c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50_28f017-8c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-sm, 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class=\"kb-img wp-image-257\"\/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id50_2ae7f8-13{margin-top:var(--global-kb-spacing-xxl, 5rem);margin-bottom:var(--global-kb-spacing-xxl, 5rem);}.kb-row-layout-id50_2ae7f8-13 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50_2ae7f8-13 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50_2ae7f8-13 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-bottom:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id50_2ae7f8-13 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 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.kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50_a94a50-58 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50_a94a50-58 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50_a94a50-58 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50_a94a50-58{position:relative;}@media all and (max-width: 1024px){.kadence-column50_a94a50-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50_a94a50-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50_a94a50-58\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column50_0ed3f4-51 > .kt-inside-inner-col,.kadence-column50_0ed3f4-51 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50_0ed3f4-51 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50_0ed3f4-51 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50_0ed3f4-51 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50_0ed3f4-51 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50_0ed3f4-51{position:relative;}@media all and (max-width: 1024px){.kadence-column50_0ed3f4-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50_0ed3f4-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50_0ed3f4-51\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Una campa\u00f1a refrescante sobre productos frescos.<\/h3>\n\n\n\n<p>Esta campa\u00f1a fue un soplo de aire fresco para la marca y les ayud\u00f3 a abrir nuevos caminos en la forma de comunicarse con sus clientes. Tambi\u00e9n fue reconocida dentro de la red de agencias de Publicis Group como una de las m\u00e1s creativas en su categor\u00eda.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Direcci\u00f3n de Arte para \u00abEl \u00c1rbol\u00bb PODR\u00cdA HABER SIDO M\u00c1S BARATO La cadena de supermercados \u00abEl \u00c1rbol\u00bb nos contact\u00f3 para hacer una campa\u00f1a sobre lo competitivos que eran sus precios, en relaci\u00f3n a la excelente calidad de sus productos. Esta es la direcci\u00f3n de arte de la campa\u00f1a que creamos para ellos. Puesto:Director de Arte&#8230;<\/p>\n","protected":false},"author":1,"featured_media":52,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[14],"tags":[16],"class_list":["post-50","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portafolio","tag-direccion-de-arte"],"taxonomy_info":{"category":[{"value":14,"label":"Portafolio"}],"post_tag":[{"value":16,"label":"Direcci\u00f3n de Arte"}]},"featured_image_src_large":["https:\/\/zarikahuir.com\/es\/wp-content\/uploads\/sites\/4\/2023\/10\/art-direction-for-el-arbol-cover-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Zarik Ahuir","author_link":"https:\/\/zarikahuir.com\/es\/author\/zarik-ahuir\/"},"comment_info":0,"category_info":[{"term_id":14,"name":"Portafolio","slug":"portafolio","term_group":0,"term_taxonomy_id":14,"taxonomy":"category","description":"","parent":0,"count":12,"filter":"raw","cat_ID":14,"category_count":12,"category_description":"","cat_name":"Portafolio","category_nicename":"portafolio","category_parent":0}],"tag_info":[{"term_id":16,"name":"Direcci\u00f3n de Arte","slug":"direccion-de-arte","term_group":0,"term_taxonomy_id":16,"taxonomy":"post_tag","description":"","parent":0,"count":6,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/posts\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":6,"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/posts\/50\/revisions"}],"predecessor-version":[{"id":2679,"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/posts\/50\/revisions\/2679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/media\/52"}],"wp:attachment":[{"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/media?parent=50"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/categories?post=50"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/tags?post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}