{"id":43,"date":"2023-10-13T11:48:04","date_gmt":"2023-10-13T09:48:04","guid":{"rendered":"https:\/\/zarikahuir.com\/es\/?page_id=43"},"modified":"2024-05-12T09:57:28","modified_gmt":"2024-05-12T08:57:28","slug":"campana-integrada-heineken","status":"publish","type":"post","link":"https:\/\/zarikahuir.com\/es\/portafolio\/campana-integrada-heineken\/","title":{"rendered":"Campa\u00f1a integrada para Heineken"},"content":{"rendered":"<style>.kb-row-layout-id43_4b6daa-04 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id43_4b6daa-04 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id43_4b6daa-04 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:96px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id43_4b6daa-04 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id43_4b6daa-04 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id43_4b6daa-04 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id43_4b6daa-04 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column43_162199-bc > .kt-inside-inner-col,.kadence-column43_162199-bc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column43_162199-bc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column43_162199-bc > .kt-inside-inner-col{flex-direction:column;}.kadence-column43_162199-bc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column43_162199-bc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column43_162199-bc{position:relative;}@media all and (max-width: 1024px){.kadence-column43_162199-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column43_162199-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column43_162199-bc\"><div class=\"kt-inside-inner-col\">\n<h1 class=\"wp-block-heading\">Campa\u00f1a integrada para Heineken<\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-small-font-size\" style=\"text-transform:uppercase\">Heinken \u00abThe Cave\u00bb<\/h2>\n\n\n\n<p>Realizamos esta campa\u00f1a integrada para Heineken en la que varios apartamentos se convert\u00edan en \u00e9picas cuevas futbol\u00edsticas para disfrutar de la Champions League.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column43_55b2d9-0a > .kt-inside-inner-col,.kadence-column43_55b2d9-0a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column43_55b2d9-0a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column43_55b2d9-0a > .kt-inside-inner-col{flex-direction:column;}.kadence-column43_55b2d9-0a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column43_55b2d9-0a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column43_55b2d9-0a{position:relative;}@media all and (max-width: 1024px){.kadence-column43_55b2d9-0a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column43_55b2d9-0a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column43_55b2d9-0a\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id43_7b0482-c9{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id43_7b0482-c9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id43_7b0482-c9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id43_7b0482-c9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id43_7b0482-c9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id43_7b0482-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id43_7b0482-c9 > .kt-row-column-wrap{padding-right:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id43_7b0482-c9 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column43_10ce5f-e2 > .kt-inside-inner-col,.kadence-column43_10ce5f-e2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column43_10ce5f-e2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column43_10ce5f-e2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column43_10ce5f-e2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column43_10ce5f-e2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column43_10ce5f-e2{position:relative;}@media all and (max-width: 1024px){.kadence-column43_10ce5f-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column43_10ce5f-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column43_10ce5f-e2\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-video\"><video controls poster=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/integrated-campaign-the-cave-video-cover-1.jpg\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/integrated-campaign-heineken-the-cave-teaser.mp4\"><\/video><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id43_34b5f3-c5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id43_34b5f3-c5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id43_34b5f3-c5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id43_34b5f3-c5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id43_34b5f3-c5 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id43_34b5f3-c5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id43_34b5f3-c5 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column43_d1c49f-2c > .kt-inside-inner-col,.kadence-column43_d1c49f-2c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column43_d1c49f-2c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column43_d1c49f-2c > .kt-inside-inner-col{flex-direction:column;}.kadence-column43_d1c49f-2c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column43_d1c49f-2c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column43_d1c49f-2c{position:relative;}@media all and (max-width: 1024px){.kadence-column43_d1c49f-2c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column43_d1c49f-2c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column43_d1c49f-2c\"><div class=\"kt-inside-inner-col\">\n<p><strong>Cargo:<\/strong><br>Director Creativo<\/p>\n\n\n\n<p><strong>Responsabilidades:<\/strong><br>Direcci\u00f3n creativa<br>Estrategia creativa<br>Estrategia de contenidos<br>Supervisi\u00f3n de producci\u00f3n<\/p>\n\n\n\n<p><strong>Agencia:<\/strong><br>Digitas<br>Publicis One<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column43_c8aa75-67 > .kt-inside-inner-col,.kadence-column43_c8aa75-67 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column43_c8aa75-67 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column43_c8aa75-67 > .kt-inside-inner-col{flex-direction:column;}.kadence-column43_c8aa75-67 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column43_c8aa75-67 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column43_c8aa75-67{position:relative;}@media all and (max-width: 1024px){.kadence-column43_c8aa75-67 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column43_c8aa75-67 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column43_c8aa75-67\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">\u00bfEs posible disfrutar de un partido de f\u00fatbol cuando tu equipo no juega?<\/h3>\n\n\n\n<p>Con todos los equipos de f\u00fatbol portugueses fuera de la Liga de Campeones, Heineken nos plante\u00f3 un reto: \u00bfc\u00f3mo pod\u00edamos animar a la comunidad a seguir la competici\u00f3n cuando sus equipos ya no participaban?<\/p>\n\n\n\n<p>Y aceptamos el reto.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-43_455ce8-4c{overflow:hidden;}.kb-gallery-id-43_455ce8-4c .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-43_455ce8-4c .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-wrap-id-43_455ce8-4c.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-43_455ce8-4c.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;}<\/style><div class=\"kb-gallery-wrap-id-43_455ce8-4c alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-carousel kb-gallery-id-43_455ce8-4c kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-dark kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark kb-slider-group-arrow kb-slider-arrow-position-center\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"true\" data-slider-dots=\"true\" data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\" data-slider-gap=\"20px\" data-slider-gap-tablet=\"20px\" data-slider-gap-mobile=\"20px\" data-show-pause-button=\"false\" data-slider-label=\"Photo Gallery Carousel\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-gallery-carousel splide__list\"><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/heineken-the-cave-fridge-room-1024x576.jpg\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/heineken-the-cave-fridge-room.jpg\" data-light-image=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/heineken-the-cave-fridge-room.jpg\" data-id=\"30\" class=\"wp-image-30 skip-lazy\"\/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/heineken-the-cave-table-soccer.jpg\" width=\"960\" height=\"640\" alt=\"\" data-full-image=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/heineken-the-cave-table-soccer.jpg\" data-light-image=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/heineken-the-cave-table-soccer.jpg\" data-id=\"31\" class=\"wp-image-31 skip-lazy\"\/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/heineken-the-cave-sofa-cooling-beer-1024x576.jpg\" width=\"1024\" height=\"576\" alt=\"Campa\u00f1a integrada para Fox Crime\" data-full-image=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/heineken-the-cave-sofa-cooling-beer.jpg\" data-light-image=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/heineken-the-cave-sofa-cooling-beer.jpg\" data-id=\"32\" class=\"wp-image-32 skip-lazy\"\/><\/div><\/div><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div>\n\n<style>.kb-row-layout-id43_5adee1-3b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id43_5adee1-3b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id43_5adee1-3b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id43_5adee1-3b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id43_5adee1-3b > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id43_5adee1-3b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id43_5adee1-3b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column43_1086ec-e2 > .kt-inside-inner-col,.kadence-column43_1086ec-e2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column43_1086ec-e2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column43_1086ec-e2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column43_1086ec-e2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column43_1086ec-e2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column43_1086ec-e2{position:relative;}@media all and (max-width: 1024px){.kadence-column43_1086ec-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column43_1086ec-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column43_1086ec-e2\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Construyendo un para\u00edso para los amantes del f\u00fatbol.<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column43_763e06-d6 > .kt-inside-inner-col,.kadence-column43_763e06-d6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column43_763e06-d6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column43_763e06-d6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column43_763e06-d6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column43_763e06-d6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column43_763e06-d6{position:relative;}@media all and (max-width: 1024px){.kadence-column43_763e06-d6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column43_763e06-d6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column43_763e06-d6\"><div class=\"kt-inside-inner-col\">\n<p>Ver un partido de f\u00fatbol es una experiencia integral. Estar con tus amigos, disfrutar de una cerveza, divertirte en el descanso\u2026 As\u00ed que dise\u00f1amos lugares y experiencias perfectas para disfrutar de un partido en casa, aunque tu equipo no estuviera jugando.<\/p>\n\n\n\n<p>Los llamamos \u00abCuevas\u00bb. Consist\u00edan en apartamentos modificados en Lisboa y Oporto llenos de artilugios y sorpresas con las que todos los aficionados al f\u00fatbol s\u00f3lo so\u00f1ar\u00edan, incluida una habitaci\u00f3n llena de Heineken (s\u00ed, he dicho una \u00abhabitaci\u00f3n\u00bb).<\/p>\n\n\n\n<p>Para completar la experiencia, cada semana una limusina recog\u00eda a un equipo de amigos que ganaban el concurso semanal a trav\u00e9s de nuestro Messenger de Facebook y los llevaba a la Cueva m\u00e1s cercana.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-43_5f2321-e1{overflow:hidden;}.kb-gallery-id-43_5f2321-e1 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-43_5f2321-e1 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-wrap-id-43_5f2321-e1.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-43_5f2321-e1.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;}<\/style><div class=\"kb-gallery-wrap-id-43_5f2321-e1 alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-carousel kb-gallery-id-43_5f2321-e1 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-dark kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark kb-slider-group-arrow kb-slider-arrow-position-center\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"true\" data-slider-dots=\"true\" data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\" data-slider-gap=\"20px\" data-slider-gap-tablet=\"20px\" data-slider-gap-mobile=\"20px\" data-show-pause-button=\"false\" data-slider-label=\"Photo Gallery Carousel\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-gallery-carousel splide__list\"><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/heineken-the-cave-fridges-1.jpg\" width=\"959\" height=\"640\" alt=\"\" data-full-image=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/heineken-the-cave-fridges-1.jpg\" data-light-image=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/heineken-the-cave-fridges-1.jpg\" data-id=\"38\" class=\"wp-image-38 skip-lazy\"\/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/heineken-the-cave-people-having-a-beer-1.jpg\" width=\"959\" height=\"640\" alt=\"\" data-full-image=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/heineken-the-cave-people-having-a-beer-1.jpg\" data-light-image=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/heineken-the-cave-people-having-a-beer-1.jpg\" data-id=\"36\" class=\"wp-image-36 skip-lazy\"\/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/heineken-the-cave-people-arriving-1.jpg\" width=\"960\" height=\"640\" alt=\"Estrategis de marca para FOX Comedy\" data-full-image=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/heineken-the-cave-people-arriving-1.jpg\" data-light-image=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/heineken-the-cave-people-arriving-1.jpg\" data-id=\"37\" class=\"wp-image-37 skip-lazy\"\/><\/div><\/div><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div>\n\n<style>.kb-row-layout-id43_f591d9-2d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id43_f591d9-2d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id43_f591d9-2d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id43_f591d9-2d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id43_f591d9-2d > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id43_f591d9-2d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id43_f591d9-2d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column43_f77df0-57 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column43_f77df0-57 > .kt-inside-inner-col,.kadence-column43_f77df0-57 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column43_f77df0-57 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column43_f77df0-57 > .kt-inside-inner-col{flex-direction:column;}.kadence-column43_f77df0-57 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column43_f77df0-57 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column43_f77df0-57{position:relative;}@media all and (max-width: 1024px){.kadence-column43_f77df0-57 > .kt-inside-inner-col{padding-right:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column43_f77df0-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column43_f77df0-57\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id43_ebb678-70 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id43_ebb678-70 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id43_ebb678-70 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id43_ebb678-70 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id43_ebb678-70 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id43_ebb678-70 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id43_ebb678-70 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-equal kt-row-valign-top\">\n<style>.kadence-column43_4706e5-ee > .kt-inside-inner-col,.kadence-column43_4706e5-ee > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column43_4706e5-ee > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column43_4706e5-ee > .kt-inside-inner-col{flex-direction:column;}.kadence-column43_4706e5-ee > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column43_4706e5-ee > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column43_4706e5-ee{position:relative;}@media all and (max-width: 1024px){.kadence-column43_4706e5-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column43_4706e5-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column43_4706e5-ee\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-43_cb66f8-77 .kb-count-up-title{font-size:var(--global-kb-font-size-sm, 0.9rem);text-transform:uppercase;}.kb-count-up-43_cb66f8-77 .kb-count-up-title{text-align:center;}.kb-count-up-43_cb66f8-77 .kb-count-up-number{font-size:50px;}.kb-count-up-43_cb66f8-77 .kb-count-up-number{text-align:center;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-43_cb66f8-77 kb-count-up\" data-start=\"0\" data-end=\"4\" data-prefix=\"\" data-suffix=\"K\" data-duration=\"2.5\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">Participantes <br>\u00fanicos<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column43_7d547f-e1 > .kt-inside-inner-col,.kadence-column43_7d547f-e1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column43_7d547f-e1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column43_7d547f-e1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column43_7d547f-e1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column43_7d547f-e1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column43_7d547f-e1{position:relative;}@media all and (max-width: 1024px){.kadence-column43_7d547f-e1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column43_7d547f-e1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column43_7d547f-e1\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-43_b26bcf-6d .kb-count-up-title{font-size:var(--global-kb-font-size-sm, 0.9rem);text-transform:uppercase;}.kb-count-up-43_b26bcf-6d .kb-count-up-title{text-align:center;}.kb-count-up-43_b26bcf-6d .kb-count-up-number{font-size:50px;}.kb-count-up-43_b26bcf-6d .kb-count-up-number{text-align:center;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-43_b26bcf-6d kb-count-up\" data-start=\"557\" data-end=\"567\" data-prefix=\"\" data-suffix=\"\" data-duration=\"2.5\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><p class=\"kb-count-up-title\">Equipos <br>participantes<\/p><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id43_8bebf7-e1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id43_8bebf7-e1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id43_8bebf7-e1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id43_8bebf7-e1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id43_8bebf7-e1 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id43_8bebf7-e1 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id43_8bebf7-e1 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-equal kt-row-valign-top\">\n<style>.kadence-column43_b92d86-47 > .kt-inside-inner-col,.kadence-column43_b92d86-47 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column43_b92d86-47 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column43_b92d86-47 > .kt-inside-inner-col{flex-direction:column;}.kadence-column43_b92d86-47 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column43_b92d86-47 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column43_b92d86-47{position:relative;}@media all and (max-width: 1024px){.kadence-column43_b92d86-47 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column43_b92d86-47 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column43_b92d86-47\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-43_762ab9-a0 .kb-count-up-title{font-size:var(--global-kb-font-size-sm, 0.9rem);text-transform:uppercase;}.kb-count-up-43_762ab9-a0 .kb-count-up-title{text-align:center;}.kb-count-up-43_762ab9-a0 .kb-count-up-number{font-size:50px;}.kb-count-up-43_762ab9-a0 .kb-count-up-number{text-align:center;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-43_762ab9-a0 kb-count-up\" data-start=\"0\" data-end=\"12\" data-prefix=\"\" data-suffix=\"K\" data-duration=\"2.5\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">Interacciones<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column43_dd4b34-e7 > .kt-inside-inner-col,.kadence-column43_dd4b34-e7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column43_dd4b34-e7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column43_dd4b34-e7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column43_dd4b34-e7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column43_dd4b34-e7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column43_dd4b34-e7{position:relative;}@media all and (max-width: 1024px){.kadence-column43_dd4b34-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column43_dd4b34-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column43_dd4b34-e7\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-43_94fa82-51 .kb-count-up-title{font-size:var(--global-kb-font-size-sm, 0.9rem);text-transform:uppercase;}.kb-count-up-43_94fa82-51 .kb-count-up-title{text-align:center;}.kb-count-up-43_94fa82-51 .kb-count-up-number{font-size:50px;}.kb-count-up-43_94fa82-51 .kb-count-up-number{text-align:center;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-43_94fa82-51 kb-count-up\" data-start=\"0\" data-end=\"6\" data-prefix=\"+\" data-suffix=\"%\" data-duration=\"2.5\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">Incremento de <br>ventas<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column43_7c11f7-8f > .kt-inside-inner-col,.kadence-column43_7c11f7-8f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column43_7c11f7-8f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column43_7c11f7-8f > .kt-inside-inner-col{flex-direction:column;}.kadence-column43_7c11f7-8f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column43_7c11f7-8f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column43_7c11f7-8f{position:relative;}@media all and (max-width: 1024px){.kadence-column43_7c11f7-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column43_7c11f7-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column43_7c11f7-8f\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">La Cueva demostr\u00f3 que no todo es f\u00fatbol.<\/h3>\n\n\n\n<p>4.000 participantes se inscribieron para acceder a una Cueva. Pero tambi\u00e9n involucraron a sus amigos. 567 disfrutaron del f\u00fatbol y de Heineken fresquita durante los partidos de la Liga de Campeones, incluso sin que jugaran sus equipos. Como resultado, Heineken aument\u00f3 sus ventas hasta un 6% durante la campa\u00f1a.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Campa\u00f1a integrada para Heineken Heinken \u00abThe Cave\u00bb Realizamos esta campa\u00f1a integrada para Heineken en la que varios apartamentos se convert\u00edan en \u00e9picas cuevas futbol\u00edsticas para disfrutar de la Champions League. Cargo:Director Creativo Responsabilidades:Direcci\u00f3n creativaEstrategia creativaEstrategia de contenidosSupervisi\u00f3n de producci\u00f3n Agencia:DigitasPublicis One \u00bfEs posible disfrutar de un partido de f\u00fatbol cuando tu equipo no juega? 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