{"id":39,"date":"2023-10-13T11:38:00","date_gmt":"2023-10-13T09:38:00","guid":{"rendered":"https:\/\/zarikahuir.com\/es\/?page_id=39"},"modified":"2024-05-12T09:57:43","modified_gmt":"2024-05-12T08:57:43","slug":"direccion-de-arte-loteria-navidad","status":"publish","type":"post","link":"https:\/\/zarikahuir.com\/es\/portafolio\/direccion-de-arte-loteria-navidad\/","title":{"rendered":"Direcci\u00f3n de arte para la Loter\u00eda de Navidad"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id39_cd64e7-93{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id39_cd64e7-93 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id39_cd64e7-93 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id39_cd64e7-93 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:96px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id39_cd64e7-93 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id39_cd64e7-93{margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-xl, 4rem);}}@media all and (max-width: 1024px){.kb-row-layout-id39_cd64e7-93 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id39_cd64e7-93{margin-bottom:var(--global-kb-spacing-xs, 1rem);}.kb-row-layout-id39_cd64e7-93 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id39_cd64e7-93 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column39_fd17a1-86 > .kt-inside-inner-col,.kadence-column39_fd17a1-86 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column39_fd17a1-86 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column39_fd17a1-86 > .kt-inside-inner-col{flex-direction:column;}.kadence-column39_fd17a1-86 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column39_fd17a1-86 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column39_fd17a1-86{position:relative;}@media all and (max-width: 1024px){.kadence-column39_fd17a1-86 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column39_fd17a1-86 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column39_fd17a1-86\"><div class=\"kt-inside-inner-col\">\n<h1 class=\"wp-block-heading\">Direcci\u00f3n de arte para la Loter\u00eda de Navidad<\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-small-font-size\" style=\"text-transform:uppercase\">El mayor premio es compartirlo<\/h2>\n\n\n\n<p>Leo Burnett dio una vuelta de tuerca a las campa\u00f1as de Navidad en Espa\u00f1a. Esta Direcci\u00f3n de Arte para la Loter\u00eda de Navidad pertenece a una de las m\u00e1s recordadas.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column39_79b9b6-f0 > .kt-inside-inner-col,.kadence-column39_79b9b6-f0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column39_79b9b6-f0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column39_79b9b6-f0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column39_79b9b6-f0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column39_79b9b6-f0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column39_79b9b6-f0{position:relative;}@media all and (max-width: 1024px){.kadence-column39_79b9b6-f0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column39_79b9b6-f0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column39_79b9b6-f0\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id39_b9cfe5-00{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id39_b9cfe5-00 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id39_b9cfe5-00 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id39_b9cfe5-00 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id39_b9cfe5-00 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id39_b9cfe5-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id39_b9cfe5-00 > .kt-row-column-wrap{padding-right:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id39_b9cfe5-00 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column39_c03e5e-7f > .kt-inside-inner-col,.kadence-column39_c03e5e-7f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column39_c03e5e-7f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column39_c03e5e-7f > .kt-inside-inner-col{flex-direction:column;}.kadence-column39_c03e5e-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column39_c03e5e-7f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column39_c03e5e-7f{position:relative;}@media all and (max-width: 1024px){.kadence-column39_c03e5e-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column39_c03e5e-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column39_c03e5e-7f\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-video\"><video controls poster=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/art-direction-for-spanish-lottery-cover.jpg\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/christmas-lottery-digital-case-study.mp4\"><\/video><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id39_6c6d8f-83 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id39_6c6d8f-83 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id39_6c6d8f-83 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id39_6c6d8f-83 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id39_6c6d8f-83 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id39_6c6d8f-83 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id39_6c6d8f-83 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column39_69e981-cc > .kt-inside-inner-col,.kadence-column39_69e981-cc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column39_69e981-cc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column39_69e981-cc > .kt-inside-inner-col{flex-direction:column;}.kadence-column39_69e981-cc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column39_69e981-cc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column39_69e981-cc{position:relative;}.kadence-column39_69e981-cc, .kt-inside-inner-col > .kadence-column39_69e981-cc:not(.specificity){margin-bottom:var(--global-kb-spacing-xxl, 5rem);}@media all and (max-width: 1024px){.kadence-column39_69e981-cc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column39_69e981-cc, .kt-inside-inner-col > .kadence-column39_69e981-cc:not(.specificity){margin-bottom:var(--global-kb-spacing-md, 2rem);}}@media all and (max-width: 767px){.kadence-column39_69e981-cc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column39_69e981-cc\"><div class=\"kt-inside-inner-col\">\n<p><strong>Cargo:<\/strong><br>Director de Arte<\/p>\n\n\n\n<p><strong>Responsabilidades:<\/strong><br>Creatividad<br>Direcci\u00f3n de Arte<br>Supervisi\u00f3n de producci\u00f3n<\/p>\n\n\n\n<p><strong>Agencia:<\/strong><br>Leo Burnett<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column39_ac64d0-fb > .kt-inside-inner-col,.kadence-column39_ac64d0-fb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column39_ac64d0-fb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column39_ac64d0-fb > .kt-inside-inner-col{flex-direction:column;}.kadence-column39_ac64d0-fb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column39_ac64d0-fb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column39_ac64d0-fb{position:relative;}.kadence-column39_ac64d0-fb, .kt-inside-inner-col > .kadence-column39_ac64d0-fb:not(.specificity){margin-bottom:var(--global-kb-spacing-xxl, 5rem);}@media all and (max-width: 1024px){.kadence-column39_ac64d0-fb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column39_ac64d0-fb, .kt-inside-inner-col > .kadence-column39_ac64d0-fb:not(.specificity){margin-bottom:var(--global-kb-spacing-lg, 3rem);}}@media all and (max-width: 767px){.kadence-column39_ac64d0-fb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column39_ac64d0-fb\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Reinventando las campa\u00f1as de Navidad.<\/h3>\n\n\n\n<p>Tras a\u00f1os de descenso en la venta de n\u00fameros para el sorteo de Navidad, La Loter\u00eda Espa\u00f1ola quer\u00eda renovar su comunicaci\u00f3n. Nuestro equipo opt\u00f3 por presentar una campa\u00f1a navide\u00f1a realmente emotiva y de proporciones nunca vistas.<\/p>\n\n\n\n<p>Y a nuestro cliente le encant\u00f3.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id39_8c7a48-a3 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id39_8c7a48-a3 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id39_8c7a48-a3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id39_8c7a48-a3 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id39_8c7a48-a3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id39_8c7a48-a3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id39_8c7a48-a3 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column39_120440-c5 > .kt-inside-inner-col,.kadence-column39_120440-c5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column39_120440-c5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column39_120440-c5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column39_120440-c5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column39_120440-c5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column39_120440-c5{position:relative;}@media all and (max-width: 1024px){.kadence-column39_120440-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column39_120440-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column39_120440-c5\"><div class=\"kt-inside-inner-col\"><style>.kb-image39_9a0b80-1a .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image39_9a0b80-1a size-full\"><img decoding=\"async\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/art-direction-for-spanish-lottery-design-style.jpg\" alt=\"Logo design for the Spanish National Lottery Christmas campaign.\" class=\"kb-img wp-image-69\"\/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id39_06d7dd-5d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id39_06d7dd-5d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id39_06d7dd-5d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id39_06d7dd-5d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id39_06d7dd-5d > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id39_06d7dd-5d > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id39_06d7dd-5d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column39_1e0379-58 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column39_1e0379-58 > .kt-inside-inner-col,.kadence-column39_1e0379-58 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column39_1e0379-58 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column39_1e0379-58 > .kt-inside-inner-col{flex-direction:column;}.kadence-column39_1e0379-58 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column39_1e0379-58 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column39_1e0379-58{position:relative;}@media all and (max-width: 1024px){.kadence-column39_1e0379-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column39_1e0379-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column39_1e0379-58\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Una direcci\u00f3n de arte basada en los cuentos cl\u00e1sicos de Navidad.<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column39_4f1844-94 > .kt-inside-inner-col,.kadence-column39_4f1844-94 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column39_4f1844-94 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column39_4f1844-94 > .kt-inside-inner-col{flex-direction:column;}.kadence-column39_4f1844-94 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column39_4f1844-94 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column39_4f1844-94{position:relative;}@media all and (max-width: 1024px){.kadence-column39_4f1844-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column39_4f1844-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column39_4f1844-94\"><div class=\"kt-inside-inner-col\">\n<p>La campa\u00f1a contaba una historia navide\u00f1a al estilo de Charles Dickens. As\u00ed que decidimos centrar la Direcci\u00f3n de Arte en transmitir que est\u00e1bamos ante un cuento cl\u00e1sico de Navidad tra\u00eddo a nuestros d\u00edas. Para ello, nos basamos en tipograf\u00edas y dise\u00f1os antiguos mezclados con una paleta de colores y fotos basadas en pel\u00edculas navide\u00f1as recientes.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id39_793d20-4e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id39_793d20-4e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id39_793d20-4e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id39_793d20-4e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id39_793d20-4e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id39_793d20-4e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id39_793d20-4e alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column39_4257c3-31 > .kt-inside-inner-col,.kadence-column39_4257c3-31 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column39_4257c3-31 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column39_4257c3-31 > .kt-inside-inner-col{flex-direction:column;}.kadence-column39_4257c3-31 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column39_4257c3-31 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column39_4257c3-31{position:relative;}@media all and (max-width: 1024px){.kadence-column39_4257c3-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column39_4257c3-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column39_4257c3-31\"><div class=\"kt-inside-inner-col\"><style>.kb-image39_b39aa1-42 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image39_b39aa1-42 size-full\"><img decoding=\"async\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/art-direction-for-spanish-lottery-art-color-palette.jpg\" alt=\"Color palette study the Spanish National Lottery Christmas campaign.\" class=\"kb-img wp-image-70\"\/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id39_cdcd31-d1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id39_cdcd31-d1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id39_cdcd31-d1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id39_cdcd31-d1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id39_cdcd31-d1 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id39_cdcd31-d1 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id39_cdcd31-d1 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column39_87aec3-2b > .kt-inside-inner-col,.kadence-column39_87aec3-2b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column39_87aec3-2b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column39_87aec3-2b > .kt-inside-inner-col{flex-direction:column;}.kadence-column39_87aec3-2b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column39_87aec3-2b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column39_87aec3-2b{position:relative;}@media all and (max-width: 1024px){.kadence-column39_87aec3-2b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column39_87aec3-2b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column39_87aec3-2b\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Varias historias dentro de la misma historia.<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column39_25b01e-25 > .kt-inside-inner-col,.kadence-column39_25b01e-25 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column39_25b01e-25 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column39_25b01e-25 > .kt-inside-inner-col{flex-direction:column;}.kadence-column39_25b01e-25 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column39_25b01e-25 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column39_25b01e-25{position:relative;}@media all and (max-width: 1024px){.kadence-column39_25b01e-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column39_25b01e-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column39_25b01e-25\"><div class=\"kt-inside-inner-col\">\n<p>Hab\u00eda detalles que no se explicaban en la historia principal, pero que enriquec\u00edan a\u00fan m\u00e1s la experiencia de marca. En consecuencia, dise\u00f1amos un sitio web inmersivo en el que la gente pod\u00eda adentrarse en la historia del bar y en la vida de sus personajes.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id39_9c193f-b2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id39_9c193f-b2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id39_9c193f-b2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id39_9c193f-b2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id39_9c193f-b2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id39_9c193f-b2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id39_9c193f-b2 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column39_96f2fb-82 > .kt-inside-inner-col,.kadence-column39_96f2fb-82 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column39_96f2fb-82 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column39_96f2fb-82 > .kt-inside-inner-col{flex-direction:column;}.kadence-column39_96f2fb-82 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column39_96f2fb-82 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column39_96f2fb-82{position:relative;}@media all and (max-width: 1024px){.kadence-column39_96f2fb-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column39_96f2fb-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column39_96f2fb-82\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-image.kb-image39_cae889-ed:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-image39_cae889-ed:not(.kb-image-is-ratio-size) .kb-img, .kb-image39_cae889-ed.kb-image-is-ratio-size{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-image39_cae889-ed .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image39_cae889-ed size-full\"><img decoding=\"async\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/art-direction-for-spanish-lottery-web-design.jpg\" alt=\"Logo design for the Spanish National Lottery Christmas campaign website.\" class=\"kb-img wp-image-68\"\/><\/figure>\n\n\n<style>.wp-block-kadence-image.kb-image39_3cd53c-23:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-image39_3cd53c-23:not(.kb-image-is-ratio-size) .kb-img, .kb-image39_3cd53c-23.kb-image-is-ratio-size{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-image39_3cd53c-23 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image39_3cd53c-23 size-full\"><img decoding=\"async\" src=\"https:\/\/zarikahuir.com\/wp-content\/uploads\/2023\/02\/art-direction-for-spanish-lottery-web-screenshots.jpg\" alt=\"Screenshots of the website for the Spanish National Lottery Christmas campaign.\" class=\"kb-img wp-image-71\"\/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id39_d9e376-98 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id39_d9e376-98 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id39_d9e376-98 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id39_d9e376-98 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id39_d9e376-98 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id39_d9e376-98 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id39_d9e376-98 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column39_c04eb5-24 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column39_c04eb5-24 > .kt-inside-inner-col,.kadence-column39_c04eb5-24 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column39_c04eb5-24 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column39_c04eb5-24 > .kt-inside-inner-col{flex-direction:column;}.kadence-column39_c04eb5-24 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column39_c04eb5-24 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column39_c04eb5-24{position:relative;}.kadence-column39_c04eb5-24, .kt-inside-inner-col > .kadence-column39_c04eb5-24:not(.specificity){margin-bottom:var(--global-kb-spacing-xxl, 5rem);}@media all and (max-width: 1024px){.kadence-column39_c04eb5-24 > .kt-inside-inner-col{padding-right:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column39_c04eb5-24, .kt-inside-inner-col > .kadence-column39_c04eb5-24:not(.specificity){margin-bottom:var(--global-kb-spacing-md, 2rem);}}@media all and (max-width: 767px){.kadence-column39_c04eb5-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column39_c04eb5-24\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id39_42e1c2-b6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id39_42e1c2-b6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id39_42e1c2-b6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id39_42e1c2-b6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id39_42e1c2-b6 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id39_42e1c2-b6 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id39_42e1c2-b6 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-equal kt-row-valign-top\">\n<style>.kadence-column39_7dfbb3-06 > .kt-inside-inner-col,.kadence-column39_7dfbb3-06 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column39_7dfbb3-06 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column39_7dfbb3-06 > .kt-inside-inner-col{flex-direction:column;}.kadence-column39_7dfbb3-06 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column39_7dfbb3-06 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column39_7dfbb3-06{position:relative;}@media all and (max-width: 1024px){.kadence-column39_7dfbb3-06 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column39_7dfbb3-06 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column39_7dfbb3-06\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-39_df5164-fd .kb-count-up-title{font-size:var(--global-kb-font-size-sm, 0.9rem);text-transform:uppercase;}.kb-count-up-39_df5164-fd .kb-count-up-title{text-align:center;}.kb-count-up-39_df5164-fd .kb-count-up-number{font-size:50px;}.kb-count-up-39_df5164-fd .kb-count-up-number{text-align:center;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-39_df5164-fd kb-count-up\" data-start=\"0\" data-end=\"8\" data-prefix=\"\" data-suffix=\"M\" data-duration=\"1\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">Visionados<br>en Youtube<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column39_78d626-80 > .kt-inside-inner-col,.kadence-column39_78d626-80 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column39_78d626-80 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column39_78d626-80 > .kt-inside-inner-col{flex-direction:column;}.kadence-column39_78d626-80 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column39_78d626-80 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column39_78d626-80{position:relative;}@media all and (max-width: 1024px){.kadence-column39_78d626-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column39_78d626-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column39_78d626-80\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-39_cf3aa9-0c .kb-count-up-title{font-size:var(--global-kb-font-size-sm, 0.9rem);text-transform:uppercase;}.kb-count-up-39_cf3aa9-0c .kb-count-up-title{text-align:center;}.kb-count-up-39_cf3aa9-0c .kb-count-up-number{font-size:50px;}.kb-count-up-39_cf3aa9-0c .kb-count-up-number{text-align:center;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-39_cf3aa9-0c kb-count-up\" data-start=\"0\" data-end=\"5\" data-prefix=\"\" data-suffix=\"K\" data-duration=\"1\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">Parodias<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id39_b04a8a-47 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id39_b04a8a-47 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id39_b04a8a-47 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id39_b04a8a-47 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id39_b04a8a-47 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id39_b04a8a-47 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id39_b04a8a-47 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-equal kt-row-valign-top\">\n<style>.kadence-column39_ad3ecb-73 > .kt-inside-inner-col,.kadence-column39_ad3ecb-73 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column39_ad3ecb-73 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column39_ad3ecb-73 > .kt-inside-inner-col{flex-direction:column;}.kadence-column39_ad3ecb-73 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column39_ad3ecb-73 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column39_ad3ecb-73{position:relative;}@media all and (max-width: 1024px){.kadence-column39_ad3ecb-73 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column39_ad3ecb-73 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column39_ad3ecb-73\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-39_91b82a-a3 .kb-count-up-title{font-size:var(--global-kb-font-size-sm, 0.9rem);text-transform:uppercase;}.kb-count-up-39_91b82a-a3 .kb-count-up-title{text-align:center;}.kb-count-up-39_91b82a-a3 .kb-count-up-number{font-size:50px;}.kb-count-up-39_91b82a-a3 .kb-count-up-number{text-align:center;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-39_91b82a-a3 kb-count-up\" data-start=\"0\" data-end=\"7\" data-prefix=\"\" data-suffix=\".4M\" data-duration=\"1\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">valor en<br>medios<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column39_70e8de-f8 > .kt-inside-inner-col,.kadence-column39_70e8de-f8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column39_70e8de-f8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column39_70e8de-f8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column39_70e8de-f8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column39_70e8de-f8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column39_70e8de-f8{position:relative;}@media all and (max-width: 1024px){.kadence-column39_70e8de-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column39_70e8de-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column39_70e8de-f8\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-39_64cf3f-dc .kb-count-up-title{font-size:var(--global-kb-font-size-sm, 0.9rem);text-transform:uppercase;}.kb-count-up-39_64cf3f-dc .kb-count-up-title{text-align:center;}.kb-count-up-39_64cf3f-dc .kb-count-up-number{font-size:50px;}.kb-count-up-39_64cf3f-dc .kb-count-up-number{text-align:center;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-39_64cf3f-dc kb-count-up\" data-start=\"100\" data-end=\"110\" data-prefix=\"+\" data-suffix=\"M\" data-duration=\"1\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">Incremento <br>de ventas<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column39_a0e1b3-42 > .kt-inside-inner-col,.kadence-column39_a0e1b3-42 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column39_a0e1b3-42 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column39_a0e1b3-42 > .kt-inside-inner-col{flex-direction:column;}.kadence-column39_a0e1b3-42 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column39_a0e1b3-42 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column39_a0e1b3-42{position:relative;}@media all and (max-width: 1024px){.kadence-column39_a0e1b3-42 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column39_a0e1b3-42 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column39_a0e1b3-42\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">\u00bfLa campa\u00f1a de Loter\u00eda m\u00e1s viral de Espa\u00f1a?<\/h3>\n\n\n\n<p>8 millones de personas vieron \u00abEl mayor premio es compartir\u00bb y gener\u00f3 espont\u00e1neamente m\u00e1s de 5.000 parodias. Adem\u00e1s, fue trending topic durante 3 d\u00edas consecutivos y gener\u00f3 un impacto en medios de 7,4 millones de euros.<\/p>\n\n\n\n<p>Como resultado, las ventas de la Loter\u00eda aumentaron en 110 millones de euros respecto al a\u00f1o anterior, tras seis a\u00f1os consecutivos de descenso.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Direcci\u00f3n de arte para la Loter\u00eda de Navidad El mayor premio es compartirlo Leo Burnett dio una vuelta de tuerca a las campa\u00f1as de Navidad en Espa\u00f1a. Esta Direcci\u00f3n de Arte para la Loter\u00eda de Navidad pertenece a una de las m\u00e1s recordadas. Cargo:Director de Arte Responsabilidades:CreatividadDirecci\u00f3n de ArteSupervisi\u00f3n de producci\u00f3n Agencia:Leo Burnett Reinventando las&#8230;<\/p>\n","protected":false},"author":1,"featured_media":40,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[14],"tags":[16],"class_list":["post-39","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portafolio","tag-direccion-de-arte"],"taxonomy_info":{"category":[{"value":14,"label":"Portafolio"}],"post_tag":[{"value":16,"label":"Direcci\u00f3n de Arte"}]},"featured_image_src_large":["https:\/\/zarikahuir.com\/es\/wp-content\/uploads\/sites\/4\/2023\/10\/art-direction-for-spanish-lottery-cover-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Zarik Ahuir","author_link":"https:\/\/zarikahuir.com\/es\/author\/zarik-ahuir\/"},"comment_info":0,"category_info":[{"term_id":14,"name":"Portafolio","slug":"portafolio","term_group":0,"term_taxonomy_id":14,"taxonomy":"category","description":"","parent":0,"count":12,"filter":"raw","cat_ID":14,"category_count":12,"category_description":"","cat_name":"Portafolio","category_nicename":"portafolio","category_parent":0}],"tag_info":[{"term_id":16,"name":"Direcci\u00f3n de Arte","slug":"direccion-de-arte","term_group":0,"term_taxonomy_id":16,"taxonomy":"post_tag","description":"","parent":0,"count":6,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/posts\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":6,"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/posts\/39\/revisions"}],"predecessor-version":[{"id":2682,"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/posts\/39\/revisions\/2682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/media\/40"}],"wp:attachment":[{"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/media?parent=39"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/categories?post=39"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zarikahuir.com\/es\/wp-json\/wp\/v2\/tags?post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}